Two years ago at Postback, TUNE launched the Certified Partner Program to set the standard in the industry for mobile marketing best practices. This program has been a true success in guiding marketers to find trusted advertising partners while promoting more transparency within the industry. Constantly evolving, the TUNE Certified Partner Program and its requirements have progressed to ensure relevance and alignment with developing industry best practices. Subsequently, to maintain the integrity and quality of the program, TUNE does annual and on-demand certification compliance reviews to confirm that all existing Certified Partners continue to meet all program requirements.
“It’s exciting to welcome Jampp, Tapjoy, Taptica, and YouAppi to the Certified Partner Program,” said TUNE CEO Peter Hamilton. “By qualifying for the program, they have proven to marketers and the mobile advertising community that they believe in the importance of transparency and their commitment to abiding by the industry’s highest standards. I thank you for your dedication to making the industry stronger and helping to instill confidence. Congratulations!”
About the certification process
Attaining Certified Partner status is no easy feat. The rigorous certification process to meet the 15 requirements goes above and beyond typical expectations of advertising partners. Some of these conditions include passing ad spend, publisher and campaign data, as well as in-depth vetting by multiple TUNE Marketing Console customers. It’s true that becoming a Certified Partner takes a great deal of dedication and hard work; however, the payoff is worth the hassle. Marketers are taking notice and leveraging the program to help make decisions regarding the advertising partners they choose to work with.
Keeping the best interests of marketers in mind, the Certified Partner Program has been praised for its ability to signify quality. “As a performance-driven marketer navigating countless marketing sources on a constant basis, I need tools and frameworks to help me make intelligent decisions to achieve my spend and ROI goals,” said James Peng, Head of Mobile & Social Acquisition at Match Group. “The TUNE Certified Partner Program helps establish objective mobile marketing standards, making it easier for marketers to find trusted ad partners.”
Jampp, Tapjoy, Taptica, and YouAppi have proven their dedication to upholding to the strict standards required to be a Certified Partner. Ultimately, this gives marketers more visibility and trust into the advertising partners that can best help them meet their marketing goals.
“As a leading mobile ad platform, our mission is to provide transparency, trusted performance, and advertising best practices for mobile marketers,” said Shannon Jessup, chief revenue officer of Tapjoy. “That is why we are extremely proud to be recognized as a TUNE Certified Partner and will continue to deliver the quality and performance that marketers deserve.”
“We’re honored to be recognized as a TUNE certified partner,” said Leo Giel, CRO of YouAppi. “As a leading mobile growth marketing platform for premium mobile brands, we enable marketers to identify and engage with their most profitable customers. The validation earned as a TUNE Certified Partner provides prospective partners and customers with the added confidence that YouAppi will deliver marketing performance on time and within budget.”
With the addition of Jampp, Tapjoy, Taptica and YouAppi, we now have 28 total Certified Partners.
Become a TUNE Certified Partner!
If you are an advertising partner who would like more information about becoming a TUNE Certified Partner, visit our Certified Partner Program page.
As Senior Partnership Manager at TUNE, Martijn Meijering’s main focus is developing the Partner Program to ensure that mobile marketers can leverage TUNE’s rich marketplace of integrated advertising and technology partners by driving awareness and adoption of TUNE technology. Before joining TUNE, Martijn had the pleasure to work in the mobile app and gaming, strategy consulting, and telecom industries in various exciting roles such as business development, performance marketing, strategy, and investor relations. With 10+ years of experience, he has passionately traveled the globe for TUNE, GREE, Accenture, and KPN Telecom, living in London, Tokyo, and Amsterdam. Martijn holds an MSc in Engineering from Delft University of Technology in the Netherlands.