Running an ad network means around-the-clock work. From keeping up thriving relationships with publishers, to watching metrics and making sure revenue is coming in, you’re really busy.
Make your life a little easier by learning what the best in the business are doing in our latest e-book.
Below are just two of the habits you’ll uncover.
Become a Triple Threat
“It’s all about relationships, data, and execution.
“Relationships: The fact we have a diversified team from over 40 countries helps us build close relationships with deep understanding of the publishers’ and advertisers’ needs.
“Data: We have half a dozen data scientists whose bread and butter is to evaluate quality for each campaign, based on data, and optimize accordingly.
“Execution: We make sure all the different teams work together well internally and execute on our goals across our seven offices globally, as well as between different departments such as data science, engineering, product, operations, marketing, business development, and account management. We all act as one team.” — Tim Koschella, CEO, AppLift
Building direct relationships with high-quality advertisers is a true differentiator for ad networks. Going client-direct means publishers will get a faster and more personalized way to collaborate. The campaign optimization process will speed up and you will understand the publishers’ needs from them. While there can be strategic value in partnering with other networks, strive to become a source of unique and high-performing campaigns for your publishers.
“By working directly with partners, we are able to optimize and deliver results faster. Going client-direct is really the only option if you want to truly form a partnership and maximize efficiency. By going direct, we are able to pass back post-install events quicker. This allows us to use the appropriate tracking partners, such as TUNE and HasOffers, to optimize in real-time towards what matters: actions taken beyond the install.
However, the collaboration doesn’t stop there. Going client-direct also helps us collaborate better with our publishers. For example, by getting performance metrics and deeper insights from clients, we are able to find the best-converting offers for a particular publisher. If we are seeing certain ad formats or even sets of users from a publisher delivering the most qualified installs, we will work with that publisher to capitalize on that finding. In the end, going client-direct is a win-win-win for our advertisers, our publishers, and Phunware.” — Chris Gaglia, Senior Director, Phunware
Access All the Habits of Highly Successful Ad Networks
Six more habits await you, from understanding what a fraud score is, how to partner wisely, and more. Take your ad networks to the next level and download the e-book to pick up the habits today.
Like this article? Sign up for our blog digest emails.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.