2019 Update: HasOffers has rebranded to TUNE! The TUNE Partner Marketing Platform is the same great technology behind HasOffers, now enhanced with new tools and features for networks and advertisers. Read the rebrand announcement here or head to our homepage to learn more.
Mobile internet usage is changing affiliate marketing, but what impact is it having? With more than 10 million clicks and over $1 million in payouts daily, the HasOffers servers are a great source of mobile affiliate marketing data. We discovered that 19% of all clicks are coming from mobile users, with mobile CPA averaging $0.37 more than desktop.
While iOS still holds a commanding lead in internet usage and Android is creeping up on 50% of all mobile devices in the U.S., those stats don’t necessarily translate into matching performance in the affiliate space. This week’s infographic breaks down aggregate performance of affiliate data to give you a broad view of how affiliate offers are performing on mobile platforms.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.