2019 Update: HasOffers has rebranded to TUNE! The TUNE Partner Marketing Platform is the same great technology behind HasOffers, now enhanced with new tools and features for networks and advertisers. Read the rebrand announcement here or head to our homepage to learn more.
We are in the process of moving HasOffers (now TUNE) to the cloud (yes, I’m confirming the rumor), and in the process we’ve been learning so much about the technological challenges, the many options out there, and the somewhat strange phenomenon called “Cloud Washing.” For some reason or another, “the cloud” has simply become a marketing ploy for businesses that don’t really even benefit from the advantages the cloud brings.
Though I do believe it makes sense for just about everything to move to the cloud, it does not add customer value to every product and application. For example, “I have a blog…on the cloud!,” will not make me want to read what you have to say.
However, it really makes sense for HasOffers. As you know, we run an affiliate tracking software business that is completely dependent on our uptime and performance, and though HasOffers has the best track record around, we are constantly innovating to build in more security for our clients. I mean, the point of being the best affiliate tracking software as a service is for customers not to worry about hardware limitations, downtime, or latency issues. That is why we have committed to moving the entire HasOffers application to the cloud for 2011.
We’ll let you know when everything is up (trust me, you’ll hear about it), but in the meantime, we’re having a great time talking with other cloud computing experts and cloud-based startups.
What company do you think was the most over-rated in the cloud arena in 2010? Who is going to be big news in 2011? Other than HasOffers, of course!
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.