App Developers and Advertisers: If You’re Not Using Deferred Deep Linking, You’re Not Keeping Up

Becky Doles

Top app marketers are spending multiple millions per month to acquire new users. Even smaller companies are often shelling out $30,000 to $40,000 every month to feed their growth engines.

Quality of traffic and revenue are top of mind for all app developers. The problem iOS advertisers and app developers face: keeping the path to download from an ad as simple as possible.

Imagine, a user clicks on an ad for your app promising 10% off their purchase. They install the app and then are redirected to the homepage, unable to find the offer. They’ll probably leave your app or delete it altogether from that terrible user experience. And all that money you spent into getting them there? Wasted.

The solution could be deferred deep linking — driving traffic from an ad directly to a specific landing page within your app.

For example, picture a user who clicked on an ad for your gaming app within another app. You’re promoting 10% off 100 gold coins if they install the app after clicking the ad. Once they do, they are taken to their phone’s app store, they press “install” and then are immediately taken to the page within your app to buy 100 gold coins at a 10% discount. Happy user and you just made some money. It’s a win, win!

Here’s what it looks like:

Download Your Deferred Deep Linking White Paper 1

Result: Revenue for the publisher, network, and the advertiser upon conversion.

Deferred deep linking can positively affect the way you gain users and make money. Claim your free white paper to learn more.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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