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Mobile Ecosystem

Three Things Mobile Game Developers Can Learn From Candy Crush

Becky Doles December 27, 2013

Mobile Ecosystem

9 Reasons Free Apps Aren’t Such A Crazy Idea After All

Becky Doles December 26, 2013

Attribution

What Is a Postback? How Do Parameters, Macros, and Attribute Value Pairs Work? Oh My …

Becky Doles December 23, 2013

Basics

Parameters, Macros, and Attribute Value Pairs Oh My…Wait, What?

Becky Doles December 20, 2013

Acquisition & Engagement

The Secret Feature of iOS Spotlight Search For App Marketers

Becky Doles December 18, 2013

Mobile Ecosystem

The Specifics of Freemium Games – Or Looking For Moby Dick In The Wrong Ocean

Becky Doles December 18, 2013

Advertising

How Facebook’s Algorithm Updates Affect Marketers

Becky Doles December 16, 2013

Acquisition & Engagement

Widespread Ranking Changes Across the iTunes App Store

Becky Doles December 13, 2013

Acquisition & Engagement

5 Data-Backed Tips to Help Create Killer Screenshots

Becky Doles December 11, 2013

Mobile Ecosystem

Beyond User Acquisition: How Twitter Drives User Retention With Deeplinking

Becky Doles December 11, 2013

Acquisition & Engagement

Why App Marketers Need Loyalty Programs

Becky Doles December 10, 2013

Acquisition & Engagement

5 Ways to Use Our New Keyword Research

Becky Doles December 10, 2013

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