Mobile Ecosystem 9 Reasons Free Apps Aren’t Such A Crazy Idea After All Becky Doles December 26, 2013
Attribution What Is a Postback? How Do Parameters, Macros, and Attribute Value Pairs Work? Oh My … Becky Doles December 23, 2013
Acquisition & Engagement The Secret Feature of iOS Spotlight Search For App Marketers Becky Doles December 18, 2013
Mobile Ecosystem The Specifics of Freemium Games – Or Looking For Moby Dick In The Wrong Ocean Becky Doles December 18, 2013
Acquisition & Engagement Widespread Ranking Changes Across the iTunes App Store Becky Doles December 13, 2013
Acquisition & Engagement 5 Data-Backed Tips to Help Create Killer Screenshots Becky Doles December 11, 2013
Mobile Ecosystem Beyond User Acquisition: How Twitter Drives User Retention With Deeplinking Becky Doles December 11, 2013
Attribution Focus Shifts to Marketplace Fairness Act After Supreme Court Denies Amazon, Overstock Petition Becky Doles December 5, 2013
