Paid, earned, and owned media: every marketer worth their salt knows that all three are essential to any marketing strategy. What many marketers don’t know is how to use these elements together to unlock powerful synergies and valuable results. That’s where we come in.
The infographic below dives into some of the data and insights from our Better Together e-book — enough to help marketers begin their own experiments with paid and organic marketing. But it barely scratches the surface. To learn everything you need to find the combinations of paid and organic that work best for your business, download the free e-book: “Better Together: The Elements of Paid & Organic Marketing.”
Ready to get in the marketing lab and start experimenting? Download your copy of “Better Together: The Elements of Paid & Organic Marketing” to get started.
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.
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