Drumroll, please … it’s Part 3 of our Capture Every Conversion blog series! In this series, we’ve been diving into the details behind four conversion tracking methods covered in our new white paper, How to Become a Track Star: Your Guide to Tracking for Performance Marketing Campaigns.
A few things.
Like we’ve said before, postback tracking is the most accurate, granular, and reliable conversion tracking method available to performance marketers today. Period. The reason why is that it uses servers to store and send information, which bypass all of the problem areas that result in poor measurement — browsers that block cookies, app store dead ends, et cetera.
- Anywhere third-party cookies can’t be used
– for example, on mobile web, or in desktop campaigns where users will be on Safari or Firefox
- Social media campaigns where links can’t be used
– for example, on certain platforms that prevent redirection
– needs to be used in conjunction with Direct Links
- For measuring organic traffic
In our new white paper, How to Become a Track Star, we talk about conversion tracking in terms of campaign health. If your tracking is strong, your campaign will be healthy. If your tracking is weak, your campaign is less effective and more susceptible to harm. It’s our way of making a dense, technical, often confusing subject a little more fun — while still getting the important bits across.
There’s just one more method left for us to cover: clickless tracking. See you for Part 4!
While you’re here, check out the rest of our How to Become a Track Star series, where we cover the pros and cons of four popular tracking methods for affiliate programs and performance marketing campaigns.
- Part 1: Pixel Tracking
- Part 2: Server Postback Tracking
- Part 4: coming soon
If you’re ready to get your own affiliate program started, sign up for a free 30-day trial of TUNE today.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.