Acquisition & Engagement Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And In Some Categories, It’s 75%) John Koetsier May 30, 2018
Attribution Only 5% of ad networks are high fraud, but they own 20% of mobile ad clicks John Koetsier May 18, 2017
Attribution 57% of marketers: Top priorities are cross-channel measurement and attribution John Koetsier April 10, 2017
Attribution Pixels vs. Postbacks: Which Tracking Method Should You Be Using? Becky Doles April 5, 2016
