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Basics

Performance marketers sit around a table working on computers

Why Performance Marketing Will Work for You

Becky Doles November 5, 2018

Industry

Viewability tools are helping platforms like Facebook ads adopt independent verification.

How Independent Ad Viewability Tools Are Driving Platforms Toward Third-Party Verification

Becky Doles October 30, 2018

Industry

Cryptocurrency predictions for affiliate marketing programs

The Rise of Cryptocurrency Affiliate Programs

Becky Doles October 25, 2018

Advertising

6 Steps to a Successful Social Media Influencer Marketing Campaign

Becky Doles October 17, 2018

Basics

Strategies From the Most Successful Affiliate Marketers

Becky Doles October 9, 2018

Mobile Ecosystem

Mobile optimization for affiliate marketing

The Importance of Mobile Optimization in Affiliate Marketing

Becky Doles October 8, 2018

Industry

The Future of Performance Marketing: An ITP 2.0 Update and Tracking FAQ

Becky Doles October 4, 2018

Advertising

The Monetizing the Fridge panel at Postback 2018.

Hear What Leaders at 3 Mobile Ad Platforms Predict for the Connected Universe

Becky Doles October 2, 2018

Events

An App, a Mobile Marketing Agency, and a Martech Company Walk Into a Chat on Ad Fraud …

Becky Doles September 18, 2018

Industry

Redefining the Performance Based Marketing Landscape

Becky Doles September 14, 2018

Industry

Risk vs. Reward: How Top Brands Evaluate Affiliate Marketing Opportunities

Becky Doles September 4, 2018

Industry

ITP 2.0 HasOffers cookie solutions

What Apple’s Intelligent Tracking Prevention 2.0 (ITP) Means for Performance Marketing

Becky Doles August 22, 2018

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