Fluent, Inc. is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent drives opted-in consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent’s team of experts have invested over $1 billion in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms.
Keep reading to find out more about our first featured TUNE partner of 2023!
Q: Can you give us a high-level overview of Fluent?
A: Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience. Our owned and operated digital media portfolio is designed to help consumers discover relevant offers from the world’s leading brands. We capture first-party insights and leverage our proprietary data science and technology to match consumers with the right offers based on their needs. Partners can easily scale their customer acquisition strategy with targeted campaigns guaranteed to convert with our performance pricing model.
Q: What are the top ways you promote brands?
A: We promote brand offers via influencer partnerships, ad placements across our digital media portfolio, and AdFlow, our new post-transaction ad inventory.
Q: What is the total reach of your audience?
A: We interact with 25 million monthly active users across our digital media portfolio, enabling advertisers to connect with highly engaged audiences in the U.S., U.K., Canada, and Australia.
Q: Which verticals perform the best with Fluent?
A: While we’ve typically seen great success in verticals like mobile gaming, subscriptions, and financial services, we’re also expanding into e-commerce and CPG (consumer packaged goods).
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: We recently partnered with U.K.-based subscription brand Shavekit to drive new trial sign-ups, reducing CPAs by 76% and driving five times the ROAS versus the leading social media platform. To help Shavekit reach its target audience, we launched a performance-based campaign within our proprietary digital media portfolio. Leveraging first-party consumer insights and custom offer creatives, we generated interest among trialists with no previous exposure to the brand. Adjusting media composition and audience segmentation to filter out lower converting traffic, we also helped the Shavekit team to reduce their zero-renewal churn rate by 60%. Learn more here.
Q: What’s something unique about Fluent?
A: Through our partnership with LiveRamp, we are now able to accept and use advertisers’ first-party data to optimize campaign performance. When brands match their audience segments to Fluent’s robust first-party database, they can unlock rich insights to enhance their targeting strategy, drive new customers, and re-engage lapsed users — all in a privacy-safe way.
Q: Any industry trends or insights to share with brands?
A: As the economy dips into uncertainty, brands are under added pressure to deliver positive ROI. To help marketers meet these demands, Fluent created AdFlow, a tool that enables e-commerce brands to monetize their confirmation page and drive personalization via third-party offers from leading advertisers. E-commerce brands can leverage AdFlow to generate more revenue per transaction and earn additional profits to reinvest back into their marketing efforts.
We hope that our sector will continue to grow, and that we will increase our opportunities to maximize visibility and maintain a continuous and closer contact with users.
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.