This month’s partner spotlight is on a new publisher partner using AI-driven technology to deliver tailored marketing and monetization solutions to connect human beings to brands and businesses: Intango. For 11 years, they’ve propelled the growth of their partners through innovative and creative strategy. Here’s their story.
Q: Can you give us a high-level overview of Intango?
A: We are Intango — a data-driven innovator, and we’re not afraid to do things a little differently. We combine technology and creativity to power sophisticated marketing solutions. Since 2008, we’ve been developing our in-house technology to create innovative marketing campaigns that meet potential customer needs and preferences. We thrive on connecting brands and businesses with the technology they need to reach their goals.
Q: What are the top ways you promote brands?
A: Brands are looking for cost effective, incremental leads that have a high conversion rate. Agencies and in-house marketers are looking to spend their budget wisely, and to see ROI with minimal effort and spend. We have incremental channels others are missing or exist outside of their current buying strategy. They consist of: Social, Intent based-search, Push Notification, Email Marketing, Key2Ad, and Contextual Advertising.
Q: Which verticals perform the best with Intango?
A: Our main verticals are Financial Services, Insurance, Shopping, and Travel, but we also work with so many more.
Q: What’s something unique about your company?
A: Intango uses its own proprietary technology. We also pride ourselves on not using third-party cookies, which makes it very easy for brands and affiliates to collaborate with us. Providing transparency around cost and legitimacy of sources is a top value for us.
Q: What can brands expect when working with Intango?
A: We promise to deliver better results, and we are constantly adding new, high intent leads. We offer a performance-based model, and we have incremental channels others are missing. Intango considers ourselves to be incremental traffic experts. Our in-house optimization team works hard to lower the cost of acquisition and meet client KPIs.
Q: Any industry trends or insights to share with brands?
A: Competition is fierce. Policy updates and third-party data are going to make this even more challenging in the coming years.
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.