It’s summer, and you know what that means: time to get out and have some fun! And it just so happens that our spotlight partner for this month is all about fun and games. Check out our profile of Jump Ramp, one of the newest partners in Connect, below.
Q: Can you give us a high-level overview of your company?
A: Jump Ramp Games, a division of MobilityWare, offers free-to-play and fun mobile games in which users can win real cash and prizes and earn rewards. Our O&O (owned and operated) mobile apps include Lucktastic and Lucky Trivia Live. They offer exciting lifestyle experiences ranging from a million dollar sweepstakes, to a Red Carpet Oscar Night experience, to a trip to Walt Disney World and a dinner for two! These contests and content change regularly, so users play frequently to maximize their opportunities to win.
We manage the campaign for our users and are able to optimize in order to hit ROAS (return on ad spend) and KPI (key performance indicator) goals set by the client. We also watch the users journey through the games in order to show them which apps or games they would be most interested in. Finally, we use return levers to get the consumer to come back to the apps.
Q: What are the top ways you promote brands?
A: We take a native in-app approach, and knowing our audience, are able to show them the best apps based on their journey through the apps, and other apps they have installed.
Q: Which verticals perform the best with your company?
A: Gaming, finance, retail, and travel all work quite well for us.
Q: What is something unique about Jump Ramp Games?
A: Jump Ramp was an early pioneer in mobile performance marketing, and we’ve been successful leading this market for over nine years. We are a wholly owned and operated publisher. We run campaigns as a fully managed service, using in-app native promotions of our clients’ and partners’ apps.
Our audience is composed of folks who are exceptionally optimistic, more positively predisposed than most to want to try new things. Our users love our apps and enjoy them with exceptional stickiness, so they come back multiple times each day. We leverage these many touchpoints to encourage engagement with our clients’ and partners’ apps, using a variety of promotional levers to prompt them to download, play, play to a certain level, register, deposit, and perform whatever user actions represent success (KPIs) in each campaign for each client.
We target consumers exceptionally well, using our own 1P (first-party) data to segment the audience. Our ad tech was all built in-house. Our growth marketing service is fully managed, so clients each get a dedicated account manager and/or account director, who are real people applying real time and effort to make each campaign as effective and efficient as possible.
Q: Any final comments?
A: We are continuing to not only develop new games, but also developing new ways to drive a broader audience. In addition, we are constantly working on ways to optimize our clients’ objectives in order to exceed their ROAS and KPI goals.
If you’re a TUNE customer who would like to partner with Jump Ramp Games, you can request an introduction by navigating to Connect in your platform. If you have questions or would like to become a TUNE customer, email us at [email protected] and let us know!
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Lyndsey Fish is the Director of Partnerships at TUNE. Before joining TUNE, Lyndsey worked for a leading partner marketing agency, overseeing a diverse portfolio of clients. Her career has focused on growing affiliate partnerships, utilizing data to make strategic decisions for consumer brands, and driving incremental growth.