Industry

Connect Partner Spotlight: Oplytic

Tie Davidson

TUNE Connect Partner Spotlight: Oplytic

Oplytic is an experienced, high-touch boutique performance marketing agency, combining best-in-class service and technologies to help clients acquire new customers at scale and at cost. Let’s take a deeper look at their approach and feedback below. 

Q: Can you give us a high-level overview of Oplytic? 

A: We are a boutique performance marketing agency based in Chicago. That means we offer a high-touch approach and really pride ourselves on excellent service. For over 10 years we’ve specialized in performance-based acquisition campaigns focused on obtaining our clients’ dream customers at scale. 

Q: What are the top ways you promote brands?  

A: We work with an eclectic group of brands and publishers, and match our promotional tactics to make sure the brands we work with are being promoted in a way that aligns with their goals and values. Typically, our publisher mix includes branded content, email, and rewarded and display placements. 

Q: What is the total reach of your audience?  

A: Anyone with a phone or computer 😊. The great thing about being an agency is we can recruit and promote with a publisher mix that reaches our clients’ target audiences, wherever they may be. 

Q: Which verticals perform the best with Oplytic? 

A: We are running successful campaigns in a number of different verticals including lifestyle, health and fitness, finance, discount and reward services, and even B2B. 

Q: Can you tell us about a successful campaign you’ve run in the last six months? 

A: Absolutely! We helped a client expand their rewards program by over 50,000 new members. We’ve also launched a major B2B campaign focused on targeting SMBs with hiring needs and exceeded both their overall acquisition and ROI targets. 

Q: What’s something unique about Oplytic?  

A: What really sets us apart from other boutique agencies is our technical resources and know-how. We have full-time in-house developers that help us better integrate, manage, and interpret data from all of our publishing partners. We pride ourselves in building custom solutions for our clients and integrating both proprietary and best-in-class third-party technologies, including everything from attribution providers to developing and testing landing pages and fraud prevention technologies. 

Q: Any trends or insights to share with brands?  

A: With the attribution challenges presented by App Tracking Transparency (ATT) on iOS, we’ve noticed advertisers’ marketing budgets shifting from iOS display/video ads to desktop or Android-targeted campaigns. Being able to calculate ROI is vital for advertisers, and without reliable attribution on iOS, that’s just not possible. 

We’d also like to thank TUNE for being such a wonderful partner for over eight years. We love working with their talented team, and their technology and fantastic level of service has been instrumental to our success. 


TUNE customers who would like to work with Oplytic can request an introduction through Connect in the TUNE platform. Questions? Reach out anytime by emailing us at [email protected]

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Author
Tie Davidson

Tie Davidson is a 16-year veteran in the Affiliate Marketing space, and is the new Partnerships Manager for TUNE, Inc. Before joining TUNE, Tie worked for several widely recognized affiliate networks and mobile platforms where he specialized in building scalable long-term partnerships . Tie currently resides in Brooklyn, NY and spends his spare time as a local food influencer and blogger.