Leadership Perspectives

Webinar: How a Clear Strategy Can Prevent Costly Affiliate Marketing Mistakes

Becky Doles

affiliate marketing mistakes webinar e-book cover

Question: How can you avoid making an error when you don’t know what the error is? 

Answer: You can’t.

This is the problem TUNE set out to solve in a new e-book, “10 Mistakes to Avoid When Starting an Affiliate Program.” In the e-book, we reveal the biggest affiliate marketing mistakes that industry experts have seen (or made) when planning, launching, and growing a program. Now, we’re covering a few of the best strategies and stories from the e-book in a new on-demand webinar.

Watch and Learn On Demand

On October 20, TUNE welcomed Sarah Beeskow Blay, Vice President of North America at Silverbean, a global affiliate agency, and Lyndsey Fish, TUNE’s Director of Partnerships for a candid talk about strategy in affiliate marketing programs. 

Lessons Learned webinar speakers from TUNE and Silverbean

Titled “Lessons Learned: How a Clear Strategy Can Prevent Costly Mistakes in Your Affiliate Program” the webinar offers valuable advice for both brand-new programs and those that are established and growing. 

In addition to discussing the most common and most detrimental affiliate marketing mistakes they’ve seen, Sarah and Lyndsey present five important questions to ask to ensure a program is set up for success. 

Best of all? Each question is broken down into two sets of answers: one for advertisers who are just getting started with affiliate marketing, and another for advertisers who are looking to grow and optimize an existing program.

Affiliate marketing mistakes can be avoided by asking questions about key areas like expectations, budget, and more.
Advertisers can determine whether a program is set up for success based on their answer to this and other important questions covered in the webinar.

Here’s an example of what you can expect to hear and learn in this 30-minute webinar:

Unlike other channels where you can allocate budget, set up a campaign, and let it run, affiliate marketing is based on relationships. It’s an ever evolving slow growth channel that does require constant care and attention. Throughout my years, I’ve seen countless programs set it and forget it. Expecting that the action of setting up an affiliate program would alone drive buckets of incremental sales.
I like to use the gym analogy with new programs to better explain and paint a picture. You aren’t going to get fit by joining a gym alone. You will best achieve success by setting out realistic goals, create a solid game plan for achieving those goals, and consistently get at it. A tracking platform is your gym. They have the tools and resources to help you succeed. And you can enlist the help of a personal trainer to help get you there — these are your agencies.

—Sarah Beeskow Blay

Avoid Affiliate Marketing Mistakes with TUNE

While no one’s perfect, we think it’s possible to get close — especially when it comes to affiliate marketing relationships. For more tips and strategies on nurturing long-lasting, profitable partnerships (and keeping them that way), download the 10 Mistakes e-book here or watch our Lessons Learned webinar on demand

Ready to start your own affiliate program? Request a trial of the TUNE Partner Marketing Platform today.

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Author
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.