TUNE Partner Spotlight: Tappa

Tie Davidson

Tappa - TUNE Partner Spotlight April 2023

Tappa is a mobile technology company that strives to give each user in their network the optimal online experience, from start to finish. They have worked with key partners like Real Madrid, Tottenham Hotspurs, Liverpool FC, and more to curate a unique digital experience for their fan base. They also have exclusive partnerships with top content, review, and blog sites. Keep reading to learn more! 

Q: Can you give us a high-level overview of Tappa?  

A: Tappa is a human-first mobile technology company empowering individuals to express and experience more while engaging with the brands they love. 

Q: What are the top ways you promote brands?  

A: Tappa promotes brands in various ways across multiple channels, however, our main promotional method is through our owned and operated keyboard products. Tappa has partnered with some of the largest organizations globally to develop custom keyboard technologies for their fan base and followers to download and use on their mobile devices. This allows brands to promote their products to a unique user base in places they have never been able to reach before.  

Additionally, Tappa has an exclusive network of third-party publisher partnerships to promote brand offers and can customize every brand campaign depending on what that brand is looking for. These channels include content publishers, browser apps, homepages, start pages, browser add-ons, and blog/review/deal sites. 

Q: What is the total reach of your audience?  

A: Tappa’s total reach surpasses 500+ million users. 

Q: Which verticals perform the best with Tappa?  

A: Tappa’s top performing verticals are e-commerce/retail, travel, electronics, and fashion. We have a “testing” mentality so even if your brand does not fall into our current top verticals, we are open to testing most brand offers. 

Q: Can you tell us about a successful campaign you’ve run in the last six months?  

A: We currently run an extremely successful campaign for Etsy. The great part about Etsy is their vast product category which allows Tappa’s user base to find products they are looking for daily. 

Q: What’s something unique about Tappa?  

A: Tappa has access to users where no one else does — in the keyboard environment! The keyboard is the most used application on every mobile device, being opened approximately 80 times per day on average. This allows brands to reach consumers anywhere on their mobile device with Tappa’s in-keyboard browser technology. 

Q: Any industry trends or insights to share with brands?  

A: Here are a few: 

  • In 2022, 72% of all retail website traffic came from mobile devices.  
  • In 2022, 62% of orders from retail websites came from mobile devices.  
  • As of 2023, $511.8 billion in retail e-commerce sales came from mobile devices. 

Customers who would like to work with Tappa can request an introduction directly through the TUNE’s partner ecosystem. Questions? Email us at [email protected]

Tie Davidson

Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.