What was once a technology used to power dark web purchases and other off-grid transactions, cryptocurrency has gone mainstream, and the utility of the blockchain is just beginning to be realized. From the emergence of Bitcoin, Ethereum, and altcoins to the current revolution around DAOs (decentralized autonomous organizations) and NFTs (non-fungible tokens), the concept of decentralized reconciliation on the blockchain has been taking the world by storm.
As this technology has expanded, thousands of businesses have emerged to address a wider audience and provide education and utility in the space. While there is still plenty of uncertainty and volatility in this market, consumers are becoming more educated – and are very interested in what is coming next.
Cryptocurrency and Affiliate Marketing
Traditionally, developing industries have leaned into partnerships and affiliate marketing to scale user acquisition. This trend is most obvious with new products or technologies that require a bit of education as consumers navigate their funnels.
This has been especially true in the crypto industry, where finding the niche audience who will be receptive to these new technologies can be difficult and traditional marketing channels are highly competitive.
Brands in this emerging market are activating influencers, content publications, bloggers, podcasts, brand partnerships, and other partner types. They are compensating these traffic sources on favorable events like crypto or NFT purchases, which minimizes the risk traditionally seen with cost-per-click or pay-per-post.
Using Blockchain to Track Affiliate Programs
Performance marketing has for years relied on client-side tracking methodologies to track user sessions and attribute purchases back to the correct partner. As this channel has evolved, brands have continuously moved the conversion point further and further down the funnel. When it comes to cryptocurrency, that means brands are waiting for the blockchain to confirm a conversion event before compensating the partner.
TUNE’s roots in the mobile industry make us uniquely equipped for these tracking and verticalized changes. Our platform enables brands to move completely to server-side tracking, a methodology known for bypassing client-side limitations like web browsers and cookies. (We even invented the term “postback” over 10 years ago, which is the common terminology used for this tracking format.)
This allows us to attribute conversion events outside of a web browser or mobile session, which opens up the ability for brands to offer payouts on events that happen weeks, months, or even years after the initial click session was initiated. This approach has been pivotal for brands in the fintech space. This same approach has become especially important for those in crypto.
Luckily, TUNE’s Connect ecosystem includes some of the largest financial publishers in the industry, and many (if not all) of them are leaning into the crypto revolution. Our reputation as a trusted, unbiased SaaS provider in the performance space has allowed these new programs to get instant introductions to kick off this channel for success.
Leading the Crypto Revolution
Today, TUNE powers this channel for notable financial services and insurance brands. One of our fastest-growing segments is in the cryptocurrency space, and we offer a unique perspective compared to traditional affiliate network solutions.
Blockchain.com is one of the most popular places to securely buy, store, and trade Bitcoin, Ethereum, and other top cryptocurrencies, and they run their partner marketing channel on TUNE. They chose TUNE for our expansive background in their industry and our future-proof tracking methodologies, which enable them to offer a wide variety of performance-based payouts to their partners.
Trezor provides a hardware wallet to safely and securely store cryptocurrencies, allowing consumers to transfer their coins offline and take ownership over their portfolio. Trezor is another crypto brand that uses TUNE to power their partner marketing channel, as we allow them to get direct access to the biggest financial publishers in the industry.
Innovating for the Future
As new industries evolve, naturally, some partner management vendors have been left scrambling to keep up. Meanwhile, TUNE has been building a foundation of scalable technology that’s years ahead of the rest of the industry. We became the solution of choice for the most innovative, technology-savvy networks and advertisers during the emergence of mobile over 10 years ago. Today, we’re doing the same for the cryptocurrency industry. And we welcome you to join in.
Ready to hear more about how TUNE can support your crypto business, or connect you to like-minded brands? Get in touch with us at [email protected].
Interested in affiliates, but don’t know where to start? Download our Ultimate Guide to Partner Marketing to learn more.
Connor is a Sales Executive for TUNE who received his BA in Marketing and International Business from Washington State University. He focuses his time and energy with our lead-generation clients and enjoys rolling up his sleeves to solve complicated technical configurements. Outside of work he is an avid snowboarder, surfer and sailing enthusiast.