Success Stories

Tata CLiQ Grows Affiliate Program on Mobile Apps and Web with TUNE [Case Study]

Becky Doles

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Tata CLiQ is a multi-category e-commerce platform founded in 2016 by the Tata Group, one of India’s largest multinational conglomerates. Through a website, iOS and Android apps, and a network of 1,000 stores in 100 locations across India, the platform offers customers the convenience of online shopping with local delivery as well as the comfort of in-store experiences. This omnichannel model has led to Tata CLiQ’s distinction as one of the first “phygital” e-commerce marketplaces in India.

To run a successful affiliate program, Tata CLiQ needed a technology solution that could optimize customer experiences and track conversions across desktop web, mobile web, and mobile apps. Real-time tracking was also a must-have. Finally, with frequent sales on products spanning multiple categories, the platform wanted a wide range of customization capabilities for affiliate offers and campaigns. 

Tata CLiQ found everything they needed in the TUNE Partner Marketing Platform.

Read the case study to see how Tata CLiQ used TUNE to:

  • grow their affiliate program base by 50% year-over-year
  • easily implement real-time tracking across apps and web 
  • save more than 12 hours per week with automation
  • control every aspect of their affiliate program
Graphic with download button for Tata CLiQ TUNE case study
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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