Company News

Gartner identifies TUNE as the only complete marketing, advertising, and analytics vendor

Becky Doles


We are excited to announce that Gartner recently identified TUNE as the only complete marketing and advertising platform that fulfills all requirements across analytics, marketing, and advertising:


  • Web
  • App
  • Location
  • Modeling


  • Automation
  • Optimization


  • Sell side
  • Buy side

Gartner writes, “Tune (known as HasOffers prior to its 2014 rebranding) acquired Artisan Mobile [now In-App Marketing] in 2015. The TUNE technology provides direct marketers and agencies with a white-label platform for creating and managing affiliate networks for in-app advertising. The product includes a way to track acquisition channels, such as an ad placement, with success events such as app installs, purchases and engagement. TUNE’s MobileAppTracking [now Attribution Analytics] solution provides attribution analytics to help affiliate marketers make their ad buys more effective.

“The [In-App Marketing] technology focuses on mobile experience management. Its platform helps nontechnical users to perform A/B tests, swap content, and make changes to mobile apps and websites without rewriting or resubmitting code…  [In-App Marketing] offers a customized app user experience for targeted segments. Its app analytics offering provides session analytics, such as page views, event tagging, user-defined paths and funnels (such as shopping flows), and an ability to define different user segments based on demographic information or event-based rules.

Gartner recommends marketers consider TUNE if:

  • You are a performance marketer willing to pay for app downloads and leads.
  • You have (or are building) a network of affiliates to help market your apps.
  • You need a product that allows non-developers to perform basic A/B tests and swap content in and out easily within your mobile apps.
  • Your app shop focuses on design and content more than deep data mining.
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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