Today Google announced it is shutting down the Google Affiliate Network to “focus on other products that are driving great results for clients.”
Google says that its “goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we’ve invested significantly in CPA tools like Product Listing Ads, remarketing and Conversion Optimizer. We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.”
Apparently, Google did not see its Affiliate Network have enough impact for its advertisers and publishers, and decided to pull the plug on the network despite the thriving performance marketing industry. This decision reinforces the need for merchants to diversify their traffic sources across multiple networks, while also building direct relationships with their strongest publishers. HasOffers provides technology that empowers merchants to track and manage performance of advertising across multiple channels as an unbiased service provider. A SaaS platform, such as HasOffers, allows merchants to manage all of their publishers’ performance in one central dashboard while not taking a cut of the publishers’ payout. This type of platform also enables merchants to leverage conversion tag containers for attribution and easily add new partners to their program.
If you were previously running your affiliate program with Google Affiliate Network and would like more information about HasOffers, please contact our Sales team at [email protected] or (206) 508-1318 for a free consultation or demo. All GAN customers will receive Free Migration Services, Personalized Consultation and a 30 day free ramp up period.
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