In 2017, there’s been a lot of talk about machine learning in marketing, especially when it comes to making the jobs of marketers easier. The truth is that machine learning helps marketers make sense of the mountains of data they now have access to, enabling them to make better predictions by identifying trends that they otherwise may not have noticed. Machine learning is helping marketers not only get better at what they do, but also give consumers more of what they’ve been demanding — starting with the ability for brands to anticipate and deliver what they need, when they need it.
There’s no doubt that due to the proliferation of AI and related technologies, marketers must adapt to new insights shaping the customer journey. So, what can mobile marketers do to effectively leverage machine learning to find their next best customers and increase LTV? And, how can AI be used to assist marketers in positioning their brands as top of mind for consumers at the most important buyer moments?
To navigate through this topic, TUNE and Google are hosting a webinar — Redefining the Customer Journey with Machine Learning. TUNE’s Mobile Economist, John Koetsier, and Google’s Product Director of Mobile App Ads, David Mitby, will discuss the impact machine learning is having on the customer journey, what marketers must do to adapt, and how they can ultimately thrive.
Join TUNE and Google to hear how machine learning and campaign automation are redefining the customer journey:
- Learn new marketing strategies to reach customers moving through multiple mobile app and web experiences.
- Understand how machine learning and automation help marketers find the customers that matter most.
- Discover scalable ways to increase revenue by reaching more of your best customers.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.