Between the jam-packed sessions on everything from the rise of smart machines to navigating the evolving worlds of influencer marketing, big data, and performance marketing, this year’s Postback left the audience jotting notes and tweeting quotes. Here are just a few of our favorites.
“I believe that if we, as a whole marketing ecosystem, not only spend time doing the things we should be doing as humans — and relegating tasks that should be automated to machines — we’re also going to find that scale that we all have been looking for.” – Peter Hamilton, CEO, TUNE
“Listen to the customer and where their signals are for when they’re ready to do something.” – Steve Lok, Global Head of Martech, The Economist
“We should be using big data to scale and accelerate an understanding of our customers — not to generate that understanding.” – Tricia Wang, Global Tech Ethnographer and Co-Founder, Sudden Compass
“Half of every marketing budget is wasted. Problem is that no one knows what half.” – Dan Koch, Chief Technology Officer, TUNE
“If I was going to make one provocative statement here, it’d be this: Our customers aren’t gaining enough value from what we have.” – Jude McColgan, CEO, Localytics
“The concept of understanding a customer isn’t gated behind a particular function or person or team… even taking anecdotal experience from someone is valuable.” – Steve Lok, Global Head of Martech, The Economist
“Dealing with a bunch of suits in an office, you aren’t connected to the real world, which can be detrimental to the creative world. If you’re looking for conversions, maybe — but if you want to create conversations, that starts at a more grassroots level.” – Benjamin Von Wong, Photographer, Influencer & Founder, Von Wong
“GDPR is not about privacy. GDPR is about personhood.” – Tricia Wang, Global Tech Ethnographer and Co-Founder, Sudden Compass
“We have to break the mindset that partnerships aren’t a part of the funnel.” – Marie Langhout-Franklin, Head of Partner Marketing, eBay
“If you really want a long-term customer, you need to access them in a way that’s modernized. How can we reinvent that [access] in a mobile-first way?” – Al Harnisch, VP of Growth, Prolific Interactive
“There is a reason that this really is one of the best marketing events in the world, I believe. Most of you that have come multiple years have seen that to be true. It’s because of the people in this room… It’s some of the most intelligent, passionate, innovative people that I’ve ever had the chance to work with.” – Peter Hamilton, CEO, TUNE
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. You can find her waxing poetic about the South and exploring her new home from her headquarters in Seattle's Belltown neighborhood.