
When teams are asked to do more with less, reliable access to digital tools becomes a must. Logging in to essential applications should be simple, painless, and above all, secure. That’s why TUNE now supports Single Sign-On (SSO) user authentication through Google Workspace. If your organization already uses Google Workspace for SSO, you can extend that same login experience to employee users in TUNE. It’s one more way to keep your program easier to manage, more consistent for your team, and better aligned with your internal security standards.
Why TUNE Offers SSO Support
Single sign-on lets users access multiple systems or applications with one secure login. Instead of managing another username and password for TUNE, your team can use the authentication flow they already trust. If you do not currently use an SSO service, we suggest checking out Okta or Microsoft Azure in addition to Google Workspace, as TUNE supports all three options.
For advertisers managing an affiliate marketing program, the consistency offered by SSO can make a noticeable difference. SSO helps to reduce password sprawl, supports tighter access controls, and gives IT teams a more reliable way to manage user authentication across business-wide tools. It also reduces friction points and provides a smooth onboarding experience for new users.
Okta has reported that SSO can reduce login-related help desk tickets by 75% and new user onboarding time by up to 50%. Faster access means new team members can get into the platform sooner and start supporting your program right away, accelerating your time to value on TUNE.
How to Enable Google Workspace SSO in TUNE
TUNE has an excellent step-by-step setup document that can quickly walk you through the Google Workspace integration process.
Support for Google Workspace SSO is made possible through the SAML protocol. In fact, any SAML based SSO solution should be compatible with TUNE SSO features.
For now, TUNE’s SSO implementation will support all Employee level users. Partner and Advertiser users aren’t supported at this time.
Does your organization have a good use case for supporting these additional user types? We’d like to hear about it! Log in to your TUNE account at https://feedback.tune.com and let us know.
If you’re interested in enabling Google Workspace SSO support with TUNE, reach out to your Customer Success Manager and we’ll get you started.
FAQs
Does TUNE support Google Workspace SSO?
Yes. TUNE supports Single Sign-On authentication through Google Workspace for Employee-level users. Organizations that already use Google Workspace for SSO can extend that login experience to employee users in TUNE.
Who can use Google Workspace SSO in TUNE?
TUNE’s Google Workspace SSO support currently applies to Employee-level users. Partner and Advertiser user types are not supported at this time.
What are the benefits of using SSO with TUNE?
Using SSO with TUNE can help advertiser teams reduce password sprawl, simplify employee onboarding, create a smoother login experience, and align TUNE access with internal authentication and security standards.
Does TUNE support SSO providers besides Google Workspace?
Yes. In addition to Google Workspace, TUNE supports Okta and Microsoft Azure for SSO. TUNE’s SSO implementation uses the SAML protocol, so teams using other SAML-based SSO solutions should contact TUNE Customer Success to confirm compatibility.
How do advertisers enable Google Workspace SSO in TUNE?
Advertisers interested in enabling Google Workspace SSO in TUNE should contact their TUNE Customer Success Manager. TUNE provides step-by-step setup documentation to help teams complete the Google Workspace integration process.
Author
Cale is a Senior Product Manager for TUNE and is focused on creating the best experience possible for TUNE users. Prior to TUNE, Cale worked in the email marketing space for 8 years, building tools to help marketers better connect with their audience. Cale has a background in design earning a BFA from the University of Tennessee.




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