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In February, I had the pleasure of returning to my native homeland of Australia to host Global Insights: Getting the Edge on Mobile Performance Marketing, an informational luncheon and networking session attended by over 60 HasOffers clients, partners, and friends. Australia has always been an important area of focus for HasOffers. The market was early to adopt our platform, and HasOffers is truly seen as the industry standard for performance marketing.
Marc Carr, CRO of LeadBolt said, “As a leading global mobile advertising network, LeadBolt works very closely with TUNE. We specialize in advanced ad formats enhancing returns for our clients of both advertisers and publishers (including many of the Top 100 Apps Devs in the iOS and Android app stores and leading brands). Our team found the HasOffers’ Global Insights lunch to be very beneficial—it was a good networking event and delivered strong content. It’s great to see HasOffers supporting the Australian scene.”
With smartphone penetration exceeding 50% of the population in Australia since 2013, marketers have been harnessing the mobile channel for a number of years. Digital advertising in Australia has grown at a rapid pace, accounting for 34% of all advertising spend in 2014 (up from 30% in 2013). This segment now outperforms both magazine and outdoor advertising sectors.
The Australian digital ad market enjoys a $4.4 billion online expenditure each year, and it is third-ranked in the world for total media ad spend per person, making this region an extremely competitive consumer market. With that level of competition and a fairly constrained internet population, businesses have been able to successfully use HasOffers’ technology to track and manage their media campaigns across lead generation, eCommerce, mobile web, and mobile apps.
My trip underscores the importance of Australia to TUNE—we are dedicated to this region and supporting the growth of our customers. Our luncheon gave us the opportunity to meet face to face with our clients to hear about their needs, learn how we can help them grow their businesses globally, and also thank them for their loyalty.
The Global Insights event was held in Sydney CBD at the illustrious QT Hotel and featured a veritable who’s who of Australia’s performance marketing industry. In attendance were representatives from leading networks including inMobi, Leadbolt, mi9, Grays eCommerce Group, SpotXchange, Cohort, Mobile Embrace and many others who have been long-time clients of HasOffers.
This event was very well received by those in attendance. Matt Paine, Group Business Manager at Mi9 said, “The insights provided into global mobile performance marketing trends were truly eye opening to how massive the opportunity is within this market. Not to my surprise, I’m working with an increasing number of brands who are leveraging HasOffers to manage their performance media. The knowledge and expertise they offer to Australian clients is unmatched.”
The purpose of the Global Insights event was to provide clients and partners of HasOffers with awareness of the ever increasing opportunities within mobile performance marketing. TUNE’s deep understanding of mobile performance marketing, as well as our impressive client base—which includes some of the largest and most successful mobile networks in the world—makes HasOffers uniquely qualified to speak on this subject. We feel that mobile is the next frontier for advertisers and saw this as the perfect setting to share some of our data findings.
Regarding the success of the event, Andrew Kilday, Founder of The Performance Factory said, “I really enjoyed the Global Insights luncheon and learned a lot. It was great to attend a gathering with other innovative thinkers in the Australian performance marketing industry. As a pioneer in the industry, The Performance Factory has worked with HasOffers for over five years and considers them a valued partner for our business. Thanks again HasOffers for hosting a great event!”
Australia was one of the fastest adopters of HasOffers in 2010, and many people continue to implement our platform in their new businesses as their career has progressed. Matt Berriman, CEO of Unlockd Media said, “I started using HasOffers early on—back in 2010—to build the ad network for CC Media. Recently, I’ve had the opportunity to be involved with the team again across two early stage mobile-based ventures. HasOffers’ exceptional technology stack, coupled with their knowledge and understanding that early-stage businesses can’t afford large SaaS-based fees has significantly helped both Shout for Good and now my own venture, Unlockd, get greater insights into our consumers and mobile channel attribution. I’m a big fan of their work and am enjoying watching their success, as its very well deserved.”
As our Australian clients and partners continue to grow locally and into Asia, HasOffers is here to support. Thanks to all who attended to make this a hugely successful event. I had a great time connecting with you and hope to continue the conversation. I look forward to seeing our clients and friends in Australia again soon. Please reach out to me directly at [email protected] should you have any questions or just want to catch up!
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things in life.
Great event filled with insightful content about both the local and global market. It was a fantastic opportunity to mingle and network with some of Australia’s leading players in the online marketing space.
Looks like a great event! Too bad I missed it. I’ve worked with HasOffers for several years and I always enjoy meeting with their knowledgable team of industry experts!
-Laura Andersen,
Global Digital Marketing
Lululemon Athletica
David Burke
Thanks Has Offers –looking forward to the next mobile app tech
I very much enjoyed the Global Insights lunch. It was very insightful & great to get a handle on trends throughout the rest of the world. David, was a wealth of knowledge & I think from his open discussion to our group he really opened up our thinking & spurred us on to try new markets & industries, to capitalise on similar successes as demonstrated in his case studies. I have very much enjoyed my dealings with Has Offers to date (2+ years) & think their investment in their Members with such a lunch/forum speaks highly of the value they place in such Members. Keep up the good work Dave & Has Offers! Greg Barron – Director – Lead Farm
Disappointed that I missed the event (on annual leave). Hopefully you’re back soon and I’ll be able to see the roadshow then… with the pace of mobile marketing I hope the next event isn’t too far away!
Great event. Some very interesting insight into the rapid adoption of mobile in comparison to the traditional desktop usage. Huge potential in this space.
Great event with lot’s of useful interesting insights. I would highly recommend anyone in the online space to come along to the next one. Great hosting by David Burke as well.
Dave is not only incredibly smart but also a funny and easy to presenter to watch. I loved the insights on mobile especially on what campaigns are killing it across the globe. Can’t wait for round two!
Excellent event!
It is very interesting to know more about the different trends worldwide, and understand where Tune is focusing on growing and developing.
Also great to meet all of the Australian industry experts.
Looking forward to the next event!
Looked like a great event with really positive feedback. If you are ever back doing a similar talk in Australia I would love to attend. Keep up the good work
Thanks for a great lunch!
Shame I missed this event. I used to use Has offers when I was working in Australia. Its a great “out of the box” affiliate solution that can be scaled to an advertisers specifications. They are doing cool things in mobile as well.
Very eye opening stats presented by David. There is some truly great learnings we could be apply from other markets here in AU. I look forward to the next one.
I have been using HasOffers for 2 years, it’d be great to see you guys more often
was this talk focussed on affiliates or web?
Hi Nick – the event looked at the overall performance market across continents -which included ‘affiliates’ or as I like to call them ‘independent media buyers’, networks and mobile networks. Web campaigns were part of the mix but the research showed the main revenue across the globe to be in mobile app installs.
It’s an exciting time for mobile performance marketing all over the world. Great write-up David.
Next time come down to Melbourne – we want some HasLove!
Dave P, Dreamboat.co
The AU market is really picking up pace, hopefully we can make it to the lunch next time.
David you will have to visit NYC soon and take me through the latest tech!!
Great show David look forward to next one
A good wrap up of a great event. Was great to connect and share ideas with some of the real thought leaders in mobile. Was great to meet in person – looking forward to leveraging MAT with some of our performance advertisers.
We found David to be very helpful with small fast growing agencies like us who want to utilise the best tracking and performance media platform to help their clients maximise ROI. David goes out of his way to look after Australian businesses and introduce opportunities in the marketplace – Karyn, Director, Mind Carnival
Thanks for putting this on Dave!
A top event and very interesting to see the local/global trends from a HasOffers perspective.
Looking forward to the next one!
Really enjoyed the presentation and looking forward to m2 Group working more closely with HasOffers