Acquisition & Engagement

Google and TUNE webinar: Finding and engaging high-value app users

Becky Doles

high-value app users

The best mobile marketers know that marketing an app is no longer about driving installs for installs-sake; it’s about ensuring you’re engaging the most valuable users to maximize success for your app. But how?

Targeting the right users comes down to a skillful blend of knowing what makes a high-quality app, positioning it correctly in an app store, managing ratings and reviews, translating customers insights into strategic app marketing decisions, and engaging users to elicit value and grow your business. Fortunately, it’s a skill that can be learned, and we’re teaming up with Google to show you how it’s done.

Join Google and TUNE for the next webinar in our series, “Finding and Engaging High-Value App Users.” The expert lineup includes Kelly Cox, Strategic Partner Development at Google Play; Nadja Bissinger, Global Product Expert for Mobile App Ads at Google; and John Koetsier, Mobile Economist at TUNE. If you’re an app marketer looking to get the most out of your campaigns and customers, you won’t want to miss this. You’ll learn:

  • How to set your app up for success on Google Play
  • How to translate customer analytics into strategic app marketing decisions
  • How to develop a re-engagement strategy to generate higher app user lifetime value

Reserve your spot today

Registration guarantees your spot at the live event, as well as a link to the on-demand recording if that works better for your schedule. But even better: registration ensures you’ll come away prepared to not just win at installs, but win at high-value installs that drive real value for your app and company as a whole. Register today!

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Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.