With Postback just a few months away (psst … it’s July 19-20 — register here), the TUNE team is heads down on content planning. Every year, we pack our agenda with the most relevant topics and impactful speakers for the mobile marketing community. Enlightening our audience and exposing them to valuable new ideas and strategies to implement in their own roles and companies is what it’s all about for us. That being said, we are now reaching out to the industry’s top talent to share their thoughts on current and emerging trends, and we need your help.
Nominate a Speaker!
Are you or is someone you know making waves in mobile marketing? To ensure this year’s event is full of practical and powerful learning opportunities, nominate this person (or yourself) to speak on the main stage at Postback 2018. To give you an idea of what content will be at Postback this summer, here are some of the sessions we’re planning:
Making Measurement Count — What marketers are doing (and not doing) to identify, engage, and optimize their mobile strategies.
Monetizing the Fridge — How new supply-side platforms are helping advertisers reach more targeted audiences than ever before.
Tech that Ties Us Together — How mobile-best marketers and ad technology partners are deepening connections throughout the customer journey.
TUNE Research: Taps, Clicks, and Bricks — Why omnichannel customer is the superpower your brand needs.
Platform-palooza — Top platforms discuss how innovation in ad measurement is helping generate customer wins.
The Hidden Value of Reinstalls — Reinstalls are a bigger deal than many marketers think. Here’s how to find and capitalize on them.
Over The Top TV: H-OTT or N-OTT — How new screens are reshaping customer engagement options and what’s needed to make them better.
Mobile Fraud: It Takes an Ecosystem — Marketers and ad partners compare notes on how transparency, tech, and relationships are helping to fight mobile fraud.
Destination Next: All-Aboard — How to build, understand, and leverage influencer audiences.
The TL;DR on GDPR — How to navigate today’s regulatory requirements while continuing to grow your business.
Managing Your Ad Partnerships Directly — Advertisers are moving their best relationships close. Learn how the traditional business development relationships are getting extreme makeovers in the world of performance marketing.
Welcome to Agencyland — How today’s top creative and media agencies are helping blaze new trails in mobile and digital.
Power Linking: Ad to Outcomes — Links connect brands to outcomes. Learn how the most overlooked part of the performance marketing infrastructure can breathe new life into your cross-channel customer experience.
And More! Have an idea for a solo session? Go ahead and submit it for consideration.
If you or anyone you know would be a good fit for one of the sessions above, let us know! Help us stock our speaker lineup by completing this form no later than Friday, April 20, 2018.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.