Whether you are promoting your app across organic and paid channels to acquire users, or running a retargeting campaign to engage with existing users, you probably understand the importance of measuring the performance of your mobile campaigns. However, measuring the performance of campaigns is hard to do without proper attribution.
MobileAppTracking by TUNE provides unbiased attribution analytics with the highest levels of accuracy and reliability. We ensure data-driven marketers are able to develop successful growth strategies to acquire, engage, and retain users across channels and partners by showing them what’s working – and what’s not – in one central marketing dashboard. With this information marketers can appropriately allocate resources and invest in the campaigns that drive the best results.
With the launch of InMobi’s Mobile Tracking & Attribution Partner Program, clients of InMobi are now able to work with MAT to attribute and measure the performance of their app marketing campaigns. The improved integration between InMobi and MAT allows for:
- User experience improvements that will better downstream campaign performance
- Easily configure your goals to help InMobi optimize campaigns to deliver high value users.
We’re excited for you to take advantage of this new partnership to confidently scale and monetize your app.
You can find out more about InMobi’s Mobile Tracking & Attribution Partner Program here: http://www.inmobi.com/mtap
If you are an InMobi advertiser looking to measure with TUNE, our technical support team can easily help you get started, contact us today.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.