I’m proud of everything we release here at TUNE, but this one is special. Today, I’m excited to introduce Proactive Fraud Prevention, TUNE’s new fraud fighting tool that builds robust fraud detection right into our partner marketing platform. TUNE customers can now get a complete understanding on the quality of their traffic, and take automated action to reduce their exposure to ad fraud.
What We’ve Learned About Fraud
Estimated by Forrester Research to reach $10.9 billion in wasted spend by 2021, advertising fraud has been a constant challenge for the performance marketing industry. It is an issue that plagues advertisers and networks alike. And it is a problem that hurts all TUNE customers: our networks lose business from it, and can often feel powerless to police it; our advertiser customers see themselves paying for bad traffic, and lose faith in their partnership programs. Fraud breaks down two pillars the entire partner marketing ecosystem is dependent on, trust and transparency – two outcomes that are achievable only with the right tools and technology.
Identifying and preventing ad fraud is not new to TUNE. As we’ve pioneered tools through the years to address mobile app install (CPI) fraud, we’ve learned a couple things:
- Everyone wants PROACTIVE versus REACTIVE solutions.
The distinction is in how much work you need to do to enforce traffic quality and control. Nobody wants to do all of the enforcement on their own, whether it’s having to inspect reporting to find bad partners, or having to set up filtering rules and thresholds. They would rather the tooling just solve the problem for them. They expect more from the system.
- Everyone needs to see the FINANCIAL BENEFIT of the fraud tooling.
Proactive or reactive, you need to understand that the fraud tooling is working. It’s nice when it silently filters out traffic, but the net effect is like vacuuming the carpet without being able to see the dust in the bag when you’re done – unsatisfying at best. Users need to know who the fraud outliers are in their partnerships. They need to quickly find and clearly see the bad actors who are providing poor-quality traffic, so that anyone who views a fraud report can instantly determine who is off — and have the numbers to back it up.
Staying Ahead of Fraud
To solve these pain points, we built the power of Fraudlogix – the premier ad fraud detection database – right into the TUNE Partner Marketing Platform, providing TUNE customers with the most powerful fraud protection in the industry. By pairing the power of Fraudlogix with TUNE’s revolutionary automation capabilities, customers can now automatically detect and reject fraudulent traffic to safeguard the quality of their program and ensure that all partners operate on the same basis of trust.
Proactive Fraud Prevention automatically detects and rejects fake clicks and bad traffic from:
- Known malware and bots
- Non-human scripts
- Known compromised sources
- Spoofed traffic
- Anonymous proxies
Customers can easily see the financial significance of proactive fraud prevention with a new report in TUNE’s comprehensive reporting suite. TUNE will also continue to track and report on rejected impressions and clicks to allow customers to analyze high- and low-performing partners and sources. This service will be provided free of charge for all TUNE customers.
“Proactive Fraud Prevention helps our customers shift from playing defense to offense. With Fraudlogix baked right into the platform, there are no moving parts. This allows our customers to choose the partners that best align with their goals and invest deeper in the right relationships,” said Peter Hamilton, CEO of TUNE.
“We’re excited to be partnering with TUNE on this modern approach to fighting fraud,” said Hagai Shechter, CEO of Fraudlogix. “TUNE’s customers depend on the platform to help them fight fraud and the data we are providing enables them to block fraudulent actions before they affect campaigns. This saves TUNE’s customers time and has real implications on ROI.”
Proactive Fraud Prevention and the new Traffic Fraud Report will be available to all TUNE customers by April 2019. In the meantime, don’t hesitate to reach out to your customer success manager with any questions, or email [email protected] to learn more.
TUNE builds technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by innovative affiliate marketers, the largest performance advertising networks, and iconic brands across the globe. For more information visit: www.tune.com.
Fraudlogix is an online advertising fraud detection company founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. It specializes in ad fraud solutions for desktop, mobile, in-app and video environments for the programmatic and affiliate spaces. Today, Fraudlogix monitors data from over 640 million unique users, 300+ million URLs, and 1.2 billion unique devices monthly. Visit www.fraudlogix.com for more information.
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Dan Koch is TUNE's Chief Technology Officer. Previously, he was TUNE's Director of Marketing Automation, and previous to that the Director of Engineering at Artisan. Artisan is the industry’s first mobile experience management (MEM) platform, allowing businesses to analyze, manage and enhance their existing mobile applications in real-time without writing code or resubmitting to app stores. Dan is a graduate of both the University of Pennsylvania and of the Villanova University School of Business, and built systems for Best Buy and the United States Air Force in a previous life. It's been a wild ride. Pester him on LinkedIn!