Mobile Marketing Events: 3 Promising Premiers of 2015

With the rising tide that is mobile comes the rise of opportunities for networking, inspiration and fierce competition. Whether it’s the all encompassing Mobile World Congress, or the more intimate Mobile Media Summit at Mobile World Congress, there is a seemingly endless supply of conferences, workshops and summits – broad and niche – to get us in front of the people we want to be talking to.

According to Forrester Research projections for 2015, marketing budgets are on the rise, and B2B events are estimated to hold the largest chunk of allocated funds (14%). As the industry continues to develop worldwide, mobile markets (old and new) are flooded with options for networking sessions and product showcasing. I must receive 10-15 emails per day from event organizers looking for sponsors. Partners / acquaintances in the industry often reach out to ask, “Have you been to [XYZ] conference? What have you heard about it? What did you think of the show?”

Trade shows come and go like the trends of the industry, but a key factor to an event’s success and longevity is the the organizer’s ability to scale, adapt and network. Below you will find three new events that offer promise for 2015. The people behind these events have proven their value time and time again, so I expect nothing but the best from their lineup.

3 New Events for 2015: Q2

Apps World Germany, April 22-23
In recent years, there has been a flurry of tech evolution in Germany’s capital city. With a history of successful events under its belt, the Apps World team is ready for a piece of the action. Informa Telecoms & Media – the new owners of the Apps World event series via Six Degrees – will launch the next addition to the series, Apps World Germany, April 22-23 in “Startup City,” Berlin. As over 6,000 attendees are expected (and 4,000 registrations have already been processed with still over a month to go), the team hit the ground running.

Though Apps World North America (San Francisco) and Apps World Europe (London) have long-since focused on app technology and social media marketing, this new event will cater to Berlin’s developing status as a major tech hub of Europe.  Expect startups, developers, agencies, app marketers, venture capitalists and more to show up to the discussion. Over 200 speakers from big brands and gaming companies will settle in amongst giants such as Steve Wozniak to discuss the current state of the apps ecosystem, highlight trends, and showcase the latest advancements.

TUNE will be present in all its glory at booth #162.

VentureBeat Growth Summit, June 1-2
This isn’t the VentureBeat (VB) team’s first rodeo, but it is their first Growth Summit. As many of you know, VB boasts a host of successful and widely sought after “Beat” and “Summit” events (you can see their full 2015 lineup here). As every solid event producer will attest, adaptation lends itself to relevancy. In this case, Growth Summit was developed from the success of the 5-years-running VB Mobile Summit. The team saw an opportunity to further focus the audience so they jumped at it.

In true VentureBeat “summit” style, the 180-person invite-only event focuses on success stories of companies that have employed data-driven approaches to growth marketing. These companies, such as Salesforce, Xerox and Birchbox, have aligned marketing with sales with IT, and they have qualitative growth results to show from it. TUNE CEO, Peter Hamilton will be on stage – date and time TBA – so be sure to catch him! As the VB website boldly says, “We’re not snobs, but we are exclusive.” Only Senior execs are invited. See if you qualify here.

Cannes Lions + Innovation, June 21-27
Third on my list of “new” events is the long-established Cannes Lions Festival of Creativity. With a history spanning an impressive 62 years, the addition of Lions Innovations (a two-day festival inside a festival) to the flagship event qualified it for inclusion in this post.

Located in the Côte d’Azur – known to native English speakers as the French Riviera – the festival draws tens of thousands of international delegates from the likes of advertising, mobile, creative and communications. Data and technology will take center stage at Innovations. TUNE’s Vice President of Strategy & Business Development, Micah Gantman was in attendance last year, and he, along with CEO Peter Hamilton and several other members of our founding / executive team, will be in on the action for 2015.

Though known as “the world’s biggest ad festival,” this event is so much more. The draw, aside from the sea and sand, is the facilitation of strategy sessions, workshops, master classes, seminars, awards ceremonies, and the most unique set of events around (think Yacht Week). In addition to the usual media frenzy this event enjoys, Innovations is sure to garner some attention. Expect CMOs, creatives, marketers, technologists and more from the biggest brands and agencies around.

Julie Thompson, Global Digital Director of Dove said it best: “The question used to be ‘Who’s at Cannes and why?’ The question now is ‘Who’s not at Cannes and why?’”

This event draws a truly unique crowd.

Additional Comments

The list above highlights the newest events on the horizon, but there is much more in store for the second quarter. I recommend also looking into the following shows:

• MobileWeek (New York), April 17-23
• GMIC Beijing, April 28-30
• Apps World North America (San Francisco), May 12-13
• Casual Connect Asia (Singapore), May 19-21
• White Nights (St. Petersburg), June 26-27

As always, you can keep up with TUNE events here, and if you have any questions or comments, feel free to leave them in the box below or reach out to me directly at [email protected]. I’m looking forward to hearing from you!

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