Acquisition & Engagement

Claim Your Complete Guide to Enterprise App Marketing

Becky Doles

Guide - Enterprise App MarketingIf you’re an app marketer, I’m sure there’s been a time when you’ve looked at everything marketing your app will require and felt a little queasy. With so many different angles and channels, it can be daunting and hard to keep everything straight.

That’s exactly why we’ve been working for months to put together The Complete Guide to Enterprise App Marketing, which you can download for free here.

This is a 100+ page eBook covering all the major app marketing tactics and strategies. We gathered experts from around the world (literally) to help contribute to this book. It will guide you through major app marketing strategies and enable you to approach your campaigns with confidence.

The eBook is broken up into five sections described below:

Acquisition

This is one of the biggest problems app marketers face today, and is also the largest section of the eBook. It covers both paid and organic acquisition, and will guide you through things like conducting burst campaigns, optimizing your app for search, creating a great website for your app, and much more. After reading through this you’ll have an entire new list of acquisition techniques and strategies to test out!
Aquisition
Contributor(s): MobileDevHQ, MobileAppTracking, Apptamin

Activation

The activation portion of the ebook discusses another important element of app marketing: the user’s first experience with your app. Is your on-boarding process optimized? Have you been testing different flows and funnels? Once you get through this section, your app will have the best on-boarding experience around.
Activation_1

Contributor(s:) Leanplum

Retention

Once you’ve pushed your new users through the on-boarding process, how are you keeping them engaged? This section discusses the numerous problems marketers face with retaining users post-install, and provides some great strategies to help you improve your engagement and retention.
Retention

Contributor(s): Leanplum

Referral

Satisfied customers share your product and can help spread awareness about your app. In a recent poll we conducted, referral from a family or friend was the second largest channel for app discovery. Ensuring that your customers are happy takes more than just creating a great product. There are steps you can actively take to not only improve your customer happiness, but also turn angry users into satisfied ones. Improve sentiment, increase downloads.
Referral

Contributor(s): Apptentive

Revenue

Developing and maintaining an app takes resources, and these days some of the worlds biggest companies rely on apps as a main source of revenue. As an app marketer, it’s important to understand the different ways apps can make money. Learn which model suits your app the best, and help improve your business.

Contributor(s): App Flood

Each of the above sections includes a thorough deep dive of all the elements that make up each topic, along with actionable tips and best practices you can apply directly to your app marketing efforts. Although the content is tailored towards enterprise app marketers, anyone from an indie developer to the CMO of a Fortune 500 company can find value from this book.

Make sure to share your favorite tips, best practices, or excerpts from the book using this hashtag #AppMktgBook.

Download the eBook for free here!

Enjoy!

Author
Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.