Pinterest Launches New Data Analytics Tool For Businesses

Becky Doles


Pinterest announced today that they’re launching Pinterest Web Analytics for their users. This new tool allows users (specifically businesses and bloggers) to track how many visitors are being driven to their sites from the widely popular pinboard-style site. Users can see how many users have pinned from their sites, the number of views each pin has, and how many users have been directed to their own sites from interest. And rumor has it that later this year, Pinterest may introduce “suggestions” for users based on the things users have already added to their boards. So long as you have a verified website, you can sign up for the tool today for free.

What does this have to do with apps, you ask? Not much really, but with our recent series on customer retention and, specifically, using social media to engage your users, we thought this would be great news to share with our readers and friends. If you have a website and are active on Pinterest, you should check it out; we’d love to hear what you think!

Like this article? Sign up for our blog digest emails.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

Leave a Reply