Postback 2018 Agenda Revealed: 15 World-Changing Topics You Can’t Miss

John Koetsier

Postback 2018 is almost here, and the agenda is getting very close to complete.

So what can you expect, besides 1,200 smart mobile marketing attendees, execs from the biggest tech companies, midnight parties, truly world-class influencers, and top journalists in attendance?

Amazing food, cutting-edge bands, incredible conversations with smart people, and some celebrity visits (remember Richard Sherman?) are pretty much guaranteed. But we’re also going to get some cutting-edge insights from people on the very front lines of digital commerce, mobile marketing, and customer engagement.

Please note: Attendance is limited: Reserve your Postback 2018 tickets here

Here’s a preview of we’re going to talk about …

July 19: Day 1, Postback 2018 (the magic begins)

  • Mystery performance – Peter Hamilton

Two years ago it was CEO Peter Hamilton — in the Broadway show Hamilton. Last year, it was on-stage pyrotechnics and Moulin Rouge. And no attendee could ever forget the Opera of Apps, or should we say Les Miserables? This year Peter Hamilton, who was a legit opera singer before joining TUNE, will no doubt have another trick up his sleeve.

  • Making Measurement Count

We’ve recently seen research from Forrester indicating that mobile measurement across the entire customer journey is a precious but sadly rare jewel.

To unpack that jewel, VentureBeat journalist, analyst, and digital nomad Stewart Rogers will be joined by an all-star cast of CMOs and marketers.

  • Monetizing the Fridge

Increasingly, everything is smart and everything has either a screen, a voice, or an app.

That’s changing the customer journey. It’s also enabling targeted and opted-in audiences that are helping advertisers reach the right people at the right time.

  • Tech That Ties Us Together

Mobile devices are already pillars of modern life — we depend upon these three-foot devices for daily tasks and interactions. This session is going to dive deep into how brand-tech integrations are making mobile technology more essential than ever before.

  • Platform-Palooza

So much of what marketers deal with today is platform-based. Apple, Google, Twitter, Facebook, Oath … while smart publishers and advertisers don’t just fixate on big platforms, big platforms are a huge part of the mobile ecosystem.  We’re going to chat about a number of them, spread across the first and second days.

  • TUNE Research: Taps, Clicks, and Bricks

This is exciting.

We’ll be diving into as-yet-unveiled research from yours truly on the interplay between mobile, desktop, and commerce, using case studies, data, and insights provided by dozens of marketers at top brands like Citi, Home Depot, Walmart, Unilever, eBay, and many, many more.

Bricks and mortar is still 88% of all retail in the U.S. But mobile is the key to unlocking that wealth.

  • Over-the-Top TV: h-OTT or n-OTT?

Hot or not: Hulu is spending almost $3 billion, Apple’s original content spending is in the billion-dollar range, HBO is around $2 billion, and Netflix is committed to spending something like $20 billion on original cinematic content.

My guess? Pretty hot.

We’re going to talk about how new screens are reshaping customer engagement options … and what’s needed to make them better.

  • Mobile Ad Fraud: It Takes an Ecosystem

Yep, we’re still talking about mobile ad fraud. It’s only costing a few billion dollars a year, after all. No biggie, right?

We’re going to bring marketers and ad partners together compare notes on how transparency, tech, and relationships are helping to fight mobile fraud.

  • Take Two: The Hidden Value of App Reinstalls

We can’t say much about this one.

Except this: Reinstalls are a bigger deal than many marketers think. Here’s how to find them … and capitalize on them.

  • Super-Secret Ultra-Influencer Keynote

Remember when we had Malcom Gladwell on-stage? Or Ray Kurzweil? Or last year, when we brought out Seattle Seahawks coach Pete Carrol?

We’re doing something like that again. And yes, we do like to keep our secrets.

July 20: Day 2, Postback 2018 (We Go Deep)

  • Destination Next: All Aboard

It’s just possible that influencers are a pretty big deal.

What’s probably too big a deal for most to manage is building, understanding, and leveraging influencer audiences. Plus, of course, measuring influencer impact.

  • The TL;DR on GDPR

GDPR is creating massive change, and it’s not yet entirely clear how it will impact business in Europe and abroad. That has organizations from Facebook to startup adtech companies hustling to comply. By Postback 2018, we’re going to have seen some impact of GDPR, which takes effect May 25.

Our focus?

How to navigate today’s regulatory requirements while continuing to grow your business.

  • Ads to Outcomes

How the most overlooked part of the performance marketing infrastructure can breathe new life to your cross-channel customer experience.

  • Managing Your Ad Partnerships Directly

You would be shocked at the types of companies that are managing their own performance marketing networks. We’re talking some of the world’s biggest brands, literally.

What’s happening?

Advertisers are moving their best relationships closer. Learn how the traditional business development relationships are getting extreme makeovers in the world of performance marketing.

  • Welcome to AgencyLand

Agencies aren’t dead. In fact, they’re a smart choice for a lot of marketers.

We’ll focus on how today’s top creative and media agencies are helping blaze new trails in mobile and digital.

Day 3: All Up to You!

Actually, Postback 2018 is only for two days. But … you’re in the great Pacific Northwest, so there’s probably some time for seafood, cruising the lake or the ocean, or maybe a hike in the hills.

It’s all up to you: reserve your spot at Postback 2018 today.


John Koetsier

Before acting as a mobile economist for TUNE, John built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. In addition, he led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. In 2014, he was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers." John lives in British Columbia, Canada with his family, where he coaches baseball and hockey, though not at the same time.

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