Every Postback, we write a new script. What you’ll see and hear this year are ideas that will help digital marketers establish more competitive growth strategies than ever before. For those attending, deeper insights, stronger partnerships, and higher-ROI decisions await.
If you haven’t registered, there’s still a sliver of time. Click here for additional information and join us in Seattle on July 19-20.
Here’s a quick snapshot of what the TUNE team and I are excited about for Postback 2018:
Top-Notch Talent and Content
Following an intro by Peter Hamilton, TUNE’s CEO, our first session, titled Making Measurement Count, will address one of the primary reasons marketing leaders attend Postback. In the never-ending quest to determine what does (and doesn’t) work, we have a panel of experts who will provide direction we’ll all benefit from.
If you’re following along on our agenda (available here), you’ll notice sessions such as Monetizing the Fridge, which will be a panel on new supply-side platforms. You’ll also find sessions that focus on deepening customer connections; a session on platform capabilities that translate to customer wins; and another highlighting TUNE research in the field of omnichannel marketing.
We’ll talk about GDPR, fraud, and close Day One with Tricia Wang, who will share her thoughts on how humans are establishing new relationships with technology and hopefully, if we can be so lucky, improving the world as we know it. We think you’re going to like what she has to say.
We’ve also planned a happy hour on the promenade and look forward to seeing everyone at MoPOP for our annual afterparty featuring musical guest Saint Motel. It’s going to be an unforgettable day.
Postback will continue on Friday, July 20, with a jumpstart from comedian James Veitch. Those of you who’ve seen or heard James’s work know he’ll be funny and more than a little critical of what he sees in the world of digital marketing. Prepare to laugh (and possibly cry) … I’ll leave it at that.
We’re also going to host a panel of influencers on how to build and optimize audiences. Also on the agenda is a session on how to think about the relationships between ads and outcomes; another on managing partnerships, which are really the backbone of our entire industry; and finally a session on working with agencies, who are as in tune with the market as anyone.
You’ve heard it thousands of times: It’s who you know that counts. That said, don’t take our word for it. Here are a few snippets of what previous attendees have said about the event:
“I mean here’s what I love about Postback. You know, everybody that I want to talk to is here. You can’t walk across the lobby without bumping into four or five people that you would love to do business with. The relationships and the networking and the communication. It’s great.” – Erik Radtke, Founder and CRO, Espire Ads
“The strong talent and vibes that you guys give off attract ‘all the cool kids’ of mobile and facilitate some of the most meaningful conversations I have been a part of. We’re looking forward to seeing you guys continue to crush it.” – Mike Brooks, SVP of Revenue, WeatherBug
“I think the atmosphere’s great. I think it’s a great mix between conference but then more of a networking event, seeing old friends, seeing industry colleagues. I think it’s a pretty unique atmosphere, the Postback conference.” – Tim Koschella, Co-Founder and CEO, AppLift
The Inside Scoop
Between the planned sessions, spontaneous hallway conversations, and social events, Postback offers a chance for attendees to make the most of every minute. Want the story-behind-the-story, one-of-a-kind perspectives, first-hand experiences, and ideas that really move the needle? Join us. We guarantee you’ll return home more informed and better prepared than your competition. (Unless your competition are also attending Postback, in which case you’ll gather intelligence on how they behave in the wild.)
Seattle in the Summer
Ask anyone who has visited the Emerald City in July: there’s nowhere finer. When it’s time to step away from #Postback18, you’ll find a vibrant, sun-filled city with options to suit every style. At risk of sounding like the local tourism board, it’s truly phenomenal.
Hope to see you here.
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John Tintle leads marketing content, creative, and brand at TUNE.