TUNE’s attribution analytics platform allows LINE to more accurately measure their marketing performance across all their apps, revealing opportunities to improve results through data-driven marketing decisions.
TUNE (https://www.tune.com), the enterprise SaaS for mobile marketing company behind the products MobileAppTracking (MAT), MobileDevHQ (MDHQ), and HasOffers, today announced it is now the global attribution analytics partner for LINE (http://line.naver.jp/en), the world’s leading life platform with 170M monthly active users worldwide.
This successful partnership with LINE first began in Asia this past January, and is now expanded globally to include: LINE Family Apps such as LINE camera; LINE Webtoon; LINE DECO; and the LINE Game, Disney Tsum Tsum. TUNE’s attribution analytics platform allows LINE to more accurately measure their marketing performance across all their apps, revealing opportunities to improve results through data-driven marketing decisions.
“LINE really is an evolving company and ever since their launch, they have scaled their offering and community to become one of the major contenders in Asia,” said Peter Hamilton, CEO and Partner at TUNE. “With this partnership, we are looking to reach out to the 230 countries where LINE is already present. I couldn’t be more excited to be solving mobile measurement problems for an innovative organization like this one.”
“TUNE’s MobileAppTracking is a powerful user acquisition tool which gives access to a lot of data,” said Rajat Gupta, Spokesperson of LINE India. “It is allowing us to optimize our campaigns and weed out traffic sources which are not matching our performance benchmarks. Through this new expansive partnership with TUNE, we hope to bring more efficiencies in our efforts across LINE’s Family apps.”
LINE joins a growing list of global TUNE customers like Supercell, EA, and Spotify, as well as companies headquartered in Asia including Tencent, Gumi, Lemon Game Funplus, Wandoujia, WeMakePrice, Yellomobile, and CJ O’Shopping.
“When I moved to Korea in April to launch our office in Seoul and expand TUNE’s footprint in APAC, I knew we would see fast adoption locally, but have been surprised and excited by how quickly companies like LINE are expanding globally and how our team around the world has gotten involved to help,” said Bryan Kim, Director of Business Development, APAC, TUNE.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.