Over the past couple of years the move from desktop to mobile has caused many advertisers to hit a new learning curve.
Smartphones and tablets are rapidly becoming the screen of choice. Americans reportedly spend an average of 158 minutes every day on their mobile devices. This move away from desktops has meant that advertisers have had to re-work and re-test their campaigns.
The reason? Recycling your good ol’ desktop strategy just won’t cut it. Mobile is a completely different medium and therefore requires its own strategy.
Top performing advertisers, including some very clever marketers, are quickly learning the mobile landscape. With the help of big data and a whole lot of testing, some powerful mobile strategies have begun to evolve.
Using competitive intelligence you can look into the campaigns of various advertisers and see exactly what’s working for them. Specifically, this gives you the ability to view their top traffic sources, their mobile ad networks of choice, or even their best performing ad creatives.
Take a look into these top performing mobile campaigns and uncover what’s bringing them success. Find out how you can power up your own mobile campaigns:
Castle Clash (App – Game)
The Castle Clash app is one of today’s most popular games. Players of this app seem to get addicted quite quickly. The app boasts a 4.5/5 rating with almost 1,500 reviews. It was also voted one of the ‘Top 10 Games’ in the US.
Take a look into the successful campaigns supporting this app:
- Top Ad Network: 49% of mobile ads placed through AdMob, however they also place over 23% through Millennial Media
- Top In-App Traffic Source: Knock Down – Slingshot
- Top Mobile Web Traffic Source: womentalksports.com
Get It Free – getitfree.us
Coupon sites have always been popular online. Many of these sites, like Get It Free, are now taking full advantage of the mobile space by placing coupon-like ads on mobile web and in-app traffic sources.
Check out where they’re finding success:
- Top Ad Network: Over 98% of mobile ads placed through Ad Mob
- Top In-App Traffic Source: Grocery Smarts Coupon Shopper
- Top Mobile Web Traffic Source: Strictly using in-app traffic sources
While there are literally thousands of online dating websites, Match.com is leading the way with the highest number of members. With their popular app, they offer their members the opportunity to seek dates right from their mobile device.
Peek into the highly profitable mobile campaigns behind Match.com:
- Top Ad Network: Almost 90% of mobile ads placed through Ad Mob, however they place many ads using mOcean Mobile and Advertising.com
- Top In-App Traffic Source: System Tuner
- Top Mobile Web Traffic Source: peperonity.com
Simply looking into successful campaigns of other advertisers, can help you make informed decisions about your own campaigns. Rather than testing a traffic source that you think will be of value, you can confidently place your ads on top performing traffic sources. You can also use this information to help find similar profitable sites to drive traffic. Even ones not yet touched by competition.
As well, by using competitive intelligence and researching ad campaigns, you can uncover ad networks that other advertisers in your vertical are using. Finding the right ad network can really help you hone-in on your target market.
Figuring out your mobile strategy doesn’t have to be so difficult. Using competitive intelligence to identify what’s working for others (such as your competition) will help to make your transition from desktop to mobile much easier and much more profitable.
All campaign insights were pulled from WhatRunsWhere.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.