This article relates to our Attribution Analytics product, which was acquired by Branch in September 2018 and is being integrated into Branch Universal Ads. To learn more about Branch Universal Ads, please visit branch.io/universal-ads/.
If you’re a marketer who’s interested in:
- Driving more conversions
- Finding users your competitors haven’t
- Getting lower cost per install
- Targeting users who are a better fit for your campaigns
Then we have just the tool for you today. Marketers use the Mobile Advertising Index to search for advertising partners based on specific criteria, then filters more than 1,000 advertising networks and publishers to show the ones are highest performing in driving those results. Here’s a look at all the filters:
In this series, we’re unveiling the top 10 advertising partners for a variety of ad formats, platforms, regions, and pricing models, so you can see what other advertising partners are available to diversify your own media mix and deliver better results from your campaigns.
The Best Ad Networks and Publishers for Buying on Cost Per Install
Let’s take a look at partners with the search criteria of Cost Per Install (CPI). Marketers use this criteria to see which advertising partners TUNE customers use when buying on cost per install. The Mobile Advertising Index filters more than 1,000 advertising networks and publishers, so you know you’re truly getting an accurate picture of top partners. Here are the top 10 advertising partners TUNE clients use for buying with a Cost Per Install option:
Twitter allows marketers to reach the right audience by targeting based on interests, geography, gender, device, or users similar to their targeted Twitter followers. Marketers can also maximize the relevancy of their messages by targeting keywords in people’s tweets. Marketers only pay when new users follow their account or retweet, like, reply, or click on a promoted tweet. Twitter is headquartered in San Francisco with 35 offices around the world.
AppLovin is an ROI-based mobile marketing automation platform that delivers relevant content to more than 1 billion users per month. Based in Palo Alto, CA, AppLovin has six offices and 90 employees worldwide. According to AppLovin’s data, consumers are three times more likely to install an app if they see an AppLovin message.
Fyber is a mobile advertising technology company that helps app developers, publishers, and advertisers execute smart ad monetization strategies across connected devices through a worldwide supply-side platform (SSP). They serve approximately 150 million unique users per month, offering mediation, exchange, user acquisition, analytics, and ad format solutions. Fyber was founded in 2009 and is headquartered in Berlin, Germany, with an additional office in San Francisco, CA.
Taptica is a mobile advertising technology company that provides a mobile demand-side platform (DSP) and data management platform (DMP) for advertising agencies and brands. Taptica works with 50,000 supply and publishing partners worldwide, and 600+ brands and app customers. Founded in 2012, Taptica is based in San Francisco, CA, with six other offices worldwide.
ironSource builds discovery, engagement, monetization and analytics tools for app developers, device manufacturers, mobile carriers, and advertisers. They allow content creators across platforms to turn their digital content into viable businesses without having to charge for them. Founded in 2011 in Tel Aviv, ironSource has eight global offices.
TapJoy provides a diverse suite of rewarded video and rich media ads so developers and brands leverage can acquire high-value users and generate more revenue. Their SDK is embedded in more than 15,000 mobile apps and reaches more than 520 million active users per month. Headquartered in San Francisco, TapJoy has six additional offices worldwide.
Unity Ads enables publishers to integrate video ads into their mobile games in a way that both increases player engagement and revenue. According to Unity Ads data, they offer the highest average revenue per user (ARPU) of any global rewarded video ad network. Unity Ads is part of Unity Technologies, which has 24 offices worldwide.
Vungle provides advertisers with creative optimization technology, targeting, and HD video ad delivery to reach and acquire high-quality users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads, with 3.5 billion video views served monthly across 975 million unique devices. Vungle is based in San Francisco with eight global offices and more than 180 employees.
AppLift is a mobile ad tech company that helps mobile app advertisers at every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, allows app marketers to programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities. AppLift is based in Berlin, Germany, with nine global locations and more than 200 employees.
YouAppi offers a growth marketing platform for mobile brands, designed to increase acquisition and retention of high-value customers. To date, the YouAppi platform has driven more than 35 million app downloads and counting. YouAppi delivers unprecedented insight into the mobile user experience, using Artificial Intelligence and machine learning to analyze 66 unique data parameters across 4,200 apps and mobile sites, in use by 2 billion people in over 200 countries and territories. YouAppi is based in San Francisco with 10 additional offices worldwide.
How the Mobile Advertising Index Methodology Works
You’ll notice three columns in the top 10 list:
- Adoption: The number of TUNE customers currently working with the partner
- Install Volume: The total number of installs driven by the partner
- Conversion Rate: The rate of clicks that converted into actual app installs
The Mobile Advertising Index provides an absolute rank number for each partner, so the partner that TUNE customers use the most for video is ranked first (in this case, Twitter) and then all other partners fall in line behind them. The Mobile Advertising Index updates every 30 days, so you can check back periodically to see the most up to date insights.
Try It for Yourself
To get started with the Mobile Advertising Index:
- Visit the Mobile Advertising Index
- Select your criteria: Tell us what’s important to you — platform, ad type, network type, region, and so on — and let the Mobile Advertising Index find your best match.
- Enter your email: Get instant access to the top 10 ad networks that best meet your business needs, delivered straight to your inbox.
- Get your results: Voilà! You now have access to your curated list of advertising partners that can help you reach your mobile marketing goals.
It’s completely free to use — it’s just one of the ways we’re trying to make mobile marketing better for everyone.
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Jennifer is the VP of Marketing at TUNE. Weekdays, she's all about helping marketers better measure their mobile campaigns. Weekends include brunch and blogging. Find all her thoughts on marketing here.