Top 10 Advertising Partners in Japan

Becky Doles

This article relates to our Attribution Analytics product, which was acquired by Branch in September 2018 and is being integrated into Branch Universal Ads. To learn more about Branch Universal Ads, please visit


Mobile advertising spend in Japan is poised to increase by 25% in 208, from $5.94 billion to $7.43 billion. If you’re not already advertising in Japan, you might want to consider it. In today’s blog post, we’ll give you some ideas on how to get started, taking a closer look at the top 10 advertising partners in Japan.

This analysis is brought to you by the Integrated Partner Index, a free tool that ranks more than 1,000 ad networks and partners based on parameters like pricing model, region, ad format, network type, attribution model, and more — serving up the partners that marketers use most. (We’ll talk more about the methodology later, in case you’d like to apply your own KPIs to customize the results to your specific app or metrics.)

  1. Google AdWords

Google AdWords is an online advertising service where advertisers pay to display brief advertising copy, product listings, and video content to users. AdWords advertisers can use keywords and Smart Bidding strategies to connect with the right people across across, YouTube, Google Play, Gmail and the over 3M sites and apps on the Google Display Network. The bulk of Google’s $90 billion revenue comes from Google AdWords. Sales and support for Google’s AdWords division in the United States is based in Mountain View, CA.

  1. Taptica

Taptica is a mobile advertising technology company that provides a mobile demand-side platform and data management platform for advertising agencies and brands. Taptica works with 50,000 supply and publishing partners worldwide, and 600+ brands and app customers.  Founded in 2012, Taptica is based in San Francisco, CA, with six other offices worldwide.

  1. Twitter

Twitter allows marketers to reach the right audience by targeting based on interests, geography, gender, device, or users similar to their ideal Twitter followers. Marketers can also maximize the relevancy of their messages by targeting keywords in people’s tweets. Marketers only pay when new users follow their account or retweet, like, reply, or click on a promoted tweet. Twitter is headquartered in San Francisco with 35 offices around the world.

  1. AppLovin

AppLovin is an ROI-based mobile marketing automation platform that delivers relevant content to more than 1 billion users per month. Based in Palo Alto, CA, AppLovin has six offices and 90 employees worldwide. According to AppLovin’s data, consumers are three times more likely to install an app if they see an AppLovin message.

  1. InMobi

InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. InMobi was recognized by Fast Company as one of the Most Innovative Companies.

  1. Unity Ads

Unity Ads enables publishers to integrate video ads into their mobile games in a way that both increases player engagement and revenue. According to Unity Ads data, they offer the highest average revenue per user of any global rewarded video ad network. Unity Ads is part of Unity Technologies, which has 24 offices worldwide.

  1. Mobvista

Mobvista is a leading provider of mobile marketing automation that empowers brands and marketers to attain, engage and entertain audiences. Mobvista operates a worldwide mobile ad network, integrates ad spots from apps and websites covering 236 countries, and receives more than 10 billion daily impressions. Mobvista was founded in 2013 and is headquartered in China.

  1. Applift

AppLift is a mobile ad tech company that helps mobile app advertisers at every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, allows app marketers to programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities. AppLift is based in Berlin, Germany, with nine global locations and more than 200 employees.

  1. TapJoy

TapJoy provides a diverse suite of rewarded video and rich media ads so developers and brands leverage can acquire high-value users and generate more revenue. Their SDK is embedded in more than 15,000 mobile apps and reaches more than 520 million active users per month. Headquartered in San Francisco, TapJoy has six additional offices worldwide.

  1. nend

nend is a leading mobile advertising network based in Tokyo, Japan. Nend supports over 280,000 publishers with over 62 billion impressions per month. nend only charges for cost per click and allows advertisers to target their audiences based on operating system, device, gender, and specific keyword.

How to Customize the Integrated Partners Index for Your Company

Instead of scrolling through lists of partners, wondering which one would be the best fit for you and how they compare to each other, the Integrated Partners Index enables you to find the top-ranked partners for your exact parameters in a single click. (Hello, time savings!) Here’s how it works:

First, choose which filters are most applicable to your app. You can choose from type of partner (ad network, DSP, incentivized, etc.), pricing model (CPM, CPC, CPI, etc.), region (Asia Pacific, North Europe, etc.) and more. Then, select the KPI that’s most important to you, like install volume, click volume, conversion, and so on. Here’s a look at the filters we used for the top 10 list above:

Then click “Apply” to see how all advertising partners stack up. Not only can you see which partners are the most popular for your specific KPI, but you can see how their performance compares with other partners. Below are a few types of questions the Index could help answer:

  • Which partners deal specifically with [this type of platform] in [this specific region]?
  • Which partners promote installs in addition to clicks?
  • Which partners have a high conversion rate?
  • Which partners generate the highest RPIs?

The Integrated Partner Index calculates new rankings every day — updating to reflect results from the past 30 days. Check back once a week or so to see how results have changed.

By default, the Integrated Partners Index ranks partners as an absolute number, with all following partners ranked accordingly. You’ll also notice a volume bar (to the left of rank number) that indicates the relative percentile ranks for each partner. For example, the “Client Adoption” bar for Google AdWords is full because they have the highest client adoption, while the volume bar for Twitter is slightly less full because they have a slightly lower client adoption than Google AdWords. And so on for each partner.

You can also re-rank partners based on the other KPIs available by clicking the Index headers. Simply choose the KPI that is most important to you (Click Volume, Install Volume, Conversion Rate, etc.) and rank partners against that KPI to see how the other partners are performing. If you have an app in a specific category, make sure you use the drop-down to access metrics for your specific category, too.

Try It for Yourself for Free

The Integrated Partners Index is free to use. It’s a powerful tool designed to connect both sides of the industry, and help mobile marketers dial in their efforts. If you’d like to explore more options for advertising partners in Japan or any other region, sign up for a free trial of the TUNE Marketing Console today.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

Leave a Reply