New data architecture and powerful location-based marketing technology unite actions across mobile devices, web, app and in-store events into one person-focused record
TUNE, the global leader in mobile marketing solutions, launched People Service, an innovative data architecture and location-based marketing service that unifies mobile, web, app and in-store location data together at the person level, in one secure system. TUNE’s People Service works across channels and devices to enable marketers to better understand and engage with prospects and customers.
TUNE’s People Service addresses a growing issue marketers face today — understanding the many actions a person takes when interacting with advertising across the web, apps, devices and in-store locations. Most marketing tools only store unique identifier data associated with a device once a user interacts with a mobile ad. But when that same person uses multiple devices, apps, and the web to view and interact with mobile ads, tracking individual device IDs returns a litany of disconnected data. This issue becomes more pronounced once complex location-based information, like in-store beacon and geofence data, is added. At this point, building an accurate picture of a customer’s digital journey from awareness to purchase is near impossible.
TUNE’s People Service solves this problem in a unique and evolutionary way by focusing on people — not devices. At the heart of this new architecture is a brand new method for identifying and linking hashed data from advertisers with cross-channel service data, CRM ID’s, location data and other information. This data is then combined with attribution fingerprinting via the TUNE software developer kit to build a complete picture into a user’s actions on mobile and the web.
“Over the past few years we’ve spoken with thousands of mobile marketers and one thing is clear: the days of one-to-many marketing are categorically over. What marketing teams need is a way to personalize and fine-tune their marketing efforts to each customer based on a complete set of actions a person has taken in the past,” said Dan Koch, CTO at TUNE. “I’m thrilled to say that we’ve engineered a system that can unify a person’s actions across devices, channels, and networks into one system of record. Now, marketers who use TUNE can weave together customer actions into one customer journey, and use this information to build highly personalized marketing campaigns for every prospect or customer.”
TUNE’s People Service is built into the TUNE Marketing Console and provides customers with:
- An accurate picture of who their customers are, based on interactions with mobile apps and ad content independent of device, channel or advertising network, without divulging personal information.
- The ability to channel this understanding into a marketing action, like a specific push notification, advertisement or other call to action.
- The ability to link physical activities, like entering a store, with digital activities. This enables marketers to create personal experiences, custom offers and location-based deals for individual users before entering a retail location.
To learn more, or to schedule a customized demo of the TUNE Marketing Console, please click here.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.