G2’s Summer 2021 Grid® Reports are out, and once again TUNE has been named a Leader in Affiliate Marketing Software and Attribution Software. Products in the Leader quadrant of a G2 Grid® Report have received high customer satisfaction ratings and significant scores in market presence.
Summer 2021 Grid® Reports
To qualify for inclusion on a G2 Grid®, a product must meet a set of technical requirements and have a minimum number of reviews. Products are ranked by customer satisfaction and market presence to determine placement in four quadrants: Leader, High Performing, Contender, or Niche.
TUNE has earned recognition in Summer 2021 for the following categories:
Leader | Grid® Report for Affiliate Marketing Software
To be included in the Affiliate Marketing category, a product must:
- Offer a platform for advertisers to manage affiliate campaigns
- Include affiliate tracking capabilities
Leader | Grid® Report for Attribution Software
To be included in the Attribution category, a product must:
- Track multiple marketing and communication channels (TV, social media, phone, email, digital advertising channels, etc) and capture data on the interactions between the company and its prospects or customers.
- Use multiple attribution models like single touch attribution (when all attribution is assigned to only one event), fractional attribution (to include multiple events in the attribution, with equal or differents weights), or algorithmic attribution (which uses data science for advanced attribution criteria and models).
- Provide dashboards and visualizations for users to understand which activities performed better and why. The analysis should be based on relevant historical data and user-defined key performance indicators.
- Integrate with software solutions used by sales, marketing, or public relations departments, like CRM, email tracking, demand generation, or sales analytics.
Highest User Adoption
The Highest User Adoption product in the Implementation Index earned the highest User Adoption rating in its category.
Best Estimated ROI
The Best Estimated ROI product in the Results Index earned the best estimated ROI rating in its category based on a combination of estimated time to achieve ROI and time to go live.
The Fastest Implementation product in the Implementation Index had the shortest go-live time in its category.
For more of our past recognitions, see our blog posts covering G2’s Spring 2021 Reports and Winter 2021 Reports.
Ready to launch an award-winning affiliate program with TUNE? Get in touch with us.
Josh Todd, TUNE's VP of Product, is an innovative product management leader with 12 years of experience in the partner marketing industry. Prior to TUNE, Josh ran an early mobile-focused affiliate network, wrote a marketing blog, and generated thousands of leads for advertisers via targeted media buys.