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Malcolm Gladwell to Keynote Main Stage at Postback

Jennifer Wong

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” ― Malcolm Gladwell

I’m excited to announce best-selling author Malcolm Gladwell will deliver the keynote session at our third annual Postback event, taking place July 23-24, in Seattle, Washington.

Malcolm Gladwell

Named one of the 100 most influential people by TIME magazine, Malcolm Gladwell is the author of five New York Times best sellers. He has explored how ideas spread in The Tipping Point, decision making in Blink, and the roots of success in Outliers. With his latest book, David and Goliath, he examines our understanding of the advantages of disadvantages, arguing that we have underestimated the value of adversity and over-estimated the value of privilege. He has also been a staff writer for The New Yorker since 1996.

We are thrilled to bring Gladwell’s provocative ideas to Postback attendees, and complement an all-star lineup of speakers. If you’re a Gladwell devotee, Postback fanatic, or an ambitious marketer always on the hunt for inspiration, we hope you’ll join us in welcoming our keynote with a social shout out:

  • Bestselling author Malcolm @Gladwell will headline the mainstage as #Postback15 keynote: (Click to Tweet)
  • .@TUNE welcomes Malcolm @Gladwell and 28 other speakers to the mainstage for #Postback15: (Click to Tweet)
  • Just announced: @Gladwell to keynote #Postback15 – the mobile event of the summer (Click to Tweet)

I am a huge fan of the way Gladwell turns the things that we believe to be common sense or fundamental on their head, bringing a fresh reality to why things happen and why people react or behave the way they do. This gives us a glimmer of what will come next. In a time when user behavior and marketing have dramatically shifted toward mobile, I can’t think of a more exciting person to shed light on the trends we’re experiencing and what to expect.
Peter Hamilton, CEO of TUNE  

Postback, the mobile event of the summer, is designed to educate, connect and inspire the fast-growing mobile community. Over 500 attendees are expected during the two day event – attendees ranging from marketers to CMOs to agencies to partner networks. In addition to the conference series, attendees should be excited for a private cruise around Seattle, an epic party with a surprise musical artist, and guaranteed conversations with the leaders in mobile marketing.

Get your tickets to #Postback15 today

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Jennifer Wong

Jennifer is the VP of Marketing at TUNE. Weekdays, she's all about helping marketers better measure their mobile campaigns. Weekends include brunch and blogging. Find all her thoughts on marketing here.