Company News

TUNE Welcomes Five New Certified Partners

Tessa Kayser


Today, we are excited to announce five new additions to our Certified Partner Program. AdAction Interactive, Affle, Dynalyst, GlobalWide Media, and Nswitch join a growing community of advertising partners who have completed our rigorous certification process and have implemented mobile marketing best practices. The Certified Partner Program helps marketers find trusted advertising partners while promoting more transparency within the industry. These new Certified Partners have met a set of TUNE and industry standards for mobile advertising that few have achieved.

AdAction Interactive, Affle, Dynalyst, GlobalWide Media, and Nswitch accompany 28 other Certified Partners who have made the program a success since its inception two and a half years ago. In fact, we’ve seen that our Certified Partners are high achievers — working with 7X as many advertisers in the last quarter of 2017 compared to partners who are not members of the program. While Certified Partners represented only 3.6% of TUNE’s integrated partners, they accounted for 29% of all attributed installs on the platform.

“The TUNE Certified Partner Program establishes and confirms industry best practices for mobile marketing,” said Ryan Buma, Chief Commercial Officer at TUNE. “Today we welcome five new partners to the program who have demonstrated their commitment to providing marketers with the utmost level of transparency, service, and value. I applaud AdAction Interactive, Affle, Dynalyst, GlobalWide Media, and Nswitch, for completing the rigorous TUNE Certified Partner Program evaluation and their dedication to helping marketers win at mobile.”

This class of Certified Partners represents a regionally diverse group. AdAction Interactive and GlobalWide Media are headquartered in North America, while Affle is based in India. In addition, we are excited to include the program’s first companies from the Asia Pacific region with the induction of Dynalyst and Nswitch.

“AdAction is proud to be recognized as a TUNE Certified Partner,” said AdAction Interactive CEO Brian Fox. “As a leading performance-based marketing platform, we are dedicated to successfully delivering quality users, high engagement, and data-driven insights for mobile marketers worldwide. The validation of being a trusted, TUNE Certified Partner supports our efforts to maintain the highest standards, meeting our customers’ needs and exceeding their ultimate marketing goals.”

“We are very happy to be recognized as a TUNE Certified Partner,” said Co-Founder of Affle Viraj Sinh. “As a leading player in the mobile industry, we have been setting industry standards and best practices for the last 10 years. This recognition from TUNE is a mark of credibility for our platform’s strengths to deliver results leveraging our audience outreach, data intelligence, and very stringent fraud detection algorithms.”

“We’re honored to be selected as a TUNE Certified Partner,” said Dynalst COO Ryo Kawanishi. “The challenges facing marketers are becoming increasingly complicated. In an effort to change this and improve mobile marketing, we are pleased to be a part of TUNE’s Certified Partner Program. Utilizing advanced technology, Dynalyst will continue to expand and improve our service to ensure the success of marketers.”

About Certification
The TUNE Certified Partner Program involves a rigorous vetting process that evaluates technical integration, platform capabilities, and feedback from mutual clients. These partners are expected to meet mobile marketing best practices such as providing campaign transparency, passing cost data, and having low reporting discrepancies. Each Certified Partner has received a vote of confidence from at least five TUNE advertisers.

Become a TUNE Certified Partner!
If you are an integrated advertising partner who would like more information about becoming a TUNE Certified Partner, visit our Certified Partner Program page.

Tessa Kayser

Tessa is a Partnerships Manager at TUNE and has been working in mobile advertising for the last three years. She grew up in San Antonio, Texas and received her bachelor's degree in Psychology Research from Vanderbilt University. She worked in neuropsychology research for several years before switching over to a career in mobile technology. In her spare time, Tessa enjoys cooking, hiking, making ice cream, and exploring new bars and restaurants in the city.