It’s now tradition to open Postback with a musical number, and this year we upped the production value: more cast, more song, and even more… fire?! In case you missed it, check out the full video of our newsworthy tribute to Moulin Rouge.
Starting his career in music, TUNE CEO Peter Hamilton moved to Seattle to perform at McCaw Hall, which is also now the Postback main stage. He came to sing for Speight Jenkins with the Seattle Opera 11 years ago, and now kicks off every Postback event with an opening performance with lyrics inspired by the topics that are on everyone’s minds in mobile marketing.
This year, key topics include:
- Understanding advertising fraud
- Being people-centric with mobile at the center
- Connecting the dots across your customers’ journey
- Accurate measurement and data reconciliation in marketing technology
- Transparency in the industry
- Marketers and partners working better together
Watch the opening performance here:
“Come what may, Postback 2017 is here” lyrics[Sarah] Always knew, that these clicks were fake
It’s like these installs never even came
I want traffic, that’s pure and real
I need users to re-engage
Listen to my I/O, I’ve got budget to spend
Come back to me with something not fraudulent
Show me the journey
My customer takes
I need you
MarTech that’s accurate [Peter] Come what may
TUNE is here
Come what may
We’ll measure it all
Show you the journey [Sarah] And test new channels
[Peter] Reveal your LTV
[Both] One platform
[Peter] Mobile at the center
[Sarah] Across web and app
[Both] Bring together, your marketing data [Male chorus] No matter what you say
You need transparent display
[Women chorus] To work with partners right
And measure, return on ad spend [All] How wonderful
Marketers are getting smarter
Ad Partners are working harder
Everyone together now
Postback is a revolution
at Postback [All] Now you know that
Postback is a revolution
[Peter, Sarah, and two others] I’ll find partners [Chorus] At Postback
[Peter, Sarah, and two others] We’ll share a beverage
[Chorus] At Postback
[Peter, Sarah, and two others] Be friends forever
[All] At Postback
Stay tuned for more Postback highlights and session recaps.
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Jennifer is the VP of Marketing at TUNE. Weekdays, she's all about helping marketers better measure their mobile campaigns. Weekends include brunch and blogging. Find all her thoughts on marketing here.