Acquisition & Engagement

Want better push notifications? Use emojis to break through the clutter

Becky Doles

Push notifications might seem like God’s gift to marketers, but with great power comes great responsibility.

Unfortunately, some marketers aren’t responsible. And that means that some apps flood their users with streams of non-notifying notifications. The result: it’s harder for legitimate messages to get noticed in the stampede.

One way to stand out? Emojis.

A recent study suggests that emojis boost push notification open rates by 85%. Since they’re visual, they stand out. But being visual also ensures that our brains process them differently — in some cases the same way we respond to human faces. That hits us emotionally, not just logically, and that help break through in the fraction of a second that we actually notice a push notification.

Which brings back the great responsibility theme.

Push notifications should only be sent in response to people’s wishes, and ideally in response to their specific, recent actions.

Anything else, and notifications just become another form of spam.

Even emojis won’t help you then.

Get more emoji tips in this article or in our “Mobile Marketing Cookbook: Whip Up the Best Push Notification Strategy.”

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.