Nearly two years ago, we launched the first version of the TUNE Partner Center to provide campaign performance insights and integration management tools for partners. Our goal was to create a transparent platform that would make it easy for marketers and advertising partners to work together. Since that initial launch, we have been collecting feedback from our integrated advertising partners to learn more about how we can make it easier to work with advertisers using Attribution Analytics. We recently unveiled a new version of the TUNE Partner Center that is faster, more robust, and more feature rich.
Here’s a walkthrough of some of the biggest updates:
Advertiser Overview Report
The Advertiser Overview Report allows ad partners to view aggregated stats, attribution windows, postbacks, and logs for a specific advertiser. The biggest update to this report is the addition of fraud transparency insights available through the report configurations.
- Suspicious Clicks: Number of clicks marked as suspicious, per your advertiser’s fraud rules
- Suspicious Installs: Number of installs marked suspicious, per your advertiser’s fraud rules
In line with the Advertiser Overview Report, the Logs Report has also been updated to provide fraud transparency insights. To add fraud insights to your logs report,
- Fraud Action: Action taken on the click or install, per your advertiser’s fraud rules
- Fraud Status: Fraud status of the click or install, per your advertiser’s fraud rules
- Fraud Reason Code: Fraud rule type and 6 digit ID assigned to the click or install, per your advertiser’s fraud rules.
If you have any questions about how to use the new or existing Partner Center features, please don’t hesitate to contact your TUNE Partnerships Manager or reach out to [email protected]. We also have a searchable resource library available here.
Comment below and let us know what you think of the new TUNE Partner Center!
Tessa is a Partnerships Manager at TUNE and has been working in mobile advertising for the last three years. She grew up in San Antonio, Texas and received her bachelor's degree in Psychology Research from Vanderbilt University. She worked in neuropsychology research for several years before switching over to a career in mobile technology. In her spare time, Tessa enjoys cooking, hiking, making ice cream, and exploring new bars and restaurants in the city.