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Mobile Marketing

Mobile is king in omnichannel strategies for 2018.

Taps, Clicks, Bricks: Part 1 – Omnichannel Customer Engagement Is the New Brand Superpower

John Koetsier April 25, 2018

Success Stories

SeatGeek mParticle customer success story from TUNE

SeatGeek Achieves Mobile Success with TUNE + mParticle [Case Study]

Becky Doles March 23, 2018

Acquisition & Engagement

Customer retention tells your customers there's always a "We're Open" sign out

Boost Revenue 95% With These Customer Retention Tactics

Becky Doles February 26, 2018

Advertising

App install trends in 2018

2018 App Install Trends: Are You Recouping Your CPI?

Becky Doles February 21, 2018

Acquisition & Engagement

Photo of man holding mobile phone in shadow, indicating it's after app install

Connecting With Your Customer After App Install

Becky Doles February 16, 2018

Mobile Ecosystem

A mobile phone in grass; or, the app ecosystem.

How the App Ecosystem Is Evolving in 2018

Becky Doles February 6, 2018

Acquisition & Engagement

Organic and Paid Media Are Better Together. Here’s How To Turn Insight Into Action

John Koetsier December 21, 2017

Mobile Marketing

TUNE, Google, and AI: Redefining the customer journey with machine learning

John Koetsier November 21, 2017

Attribution

Is performance attribution flawed by nature?

Becky Doles October 9, 2017

Acquisition & Engagement

https://pixabay.com/en/room-office-modern-lectronic-2559790/

OTT revolution: Winning in an everything streaming, all the time, everywhere world

John Koetsier September 29, 2017

Mobile Ecosystem

mobile best

Becoming a best brand in a mobile world

Becky Doles September 25, 2017

Acquisition & Engagement

https://pixabay.com/en/zombie-horror-undead-monster-bone-367517/

App publishers: In iOS 11, apps will engage or they will die

John Koetsier September 20, 2017

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