Optimizing user experience with deferred deep linking

Mobile users have largely grown accustomed to the process of clicking on an ad and being redirected to the app store to download an app. However, the user experience and paths to conversion past the install vary significantly depending on the app. Considering that the cost of a loyal user recently topped $3 and that … Continued

[Event recap] TUNE Recruiting Open House

In the war for talent acquisition, it’s imperative to share your employer story and tell it very well. The best storytellers often attract the best talent. Evolving our recruiting marketing strategy is a big focus for our team in order to attract the right people who comprise our passionate and authentic culture. Last week we … Continued

[Event recap] TUNE’s First Apps World Germany Show in Berlin

Last week, April 22-23rd, TUNE joined over 150 other exhibitors for the first ever Apps World Germany. The event was held at the CityCube in Berlin, where approximately 8,000 attendees listened in on rich content from more than 200 different speakers. Berlin is gaining momentum and recognition as a thriving hub for technology and startups, … Continued

[New white paper] 4 reasons you can’t (and shouldn’t) live without view-through attribution

If you’re in the business of advertising, the name of the game is performance optimization pure and simple. Successfully, and let’s not forget efficiently, optimizing your campaign performance requires two very important things – implementing effective campaign methods and gaining a holistic understanding of the resulting performance. Not rocket science, right? But, what if we … Continued

[Event recap] Nordic UA Forum

On March 31st TUNE kicked off the first Nordic UA Forum, a quarterly meetup for user acquisition professionals to meet and discuss best practices. The first event took place at TUNE’s Nordic HQ in Stockholm, and featured representatives from Sweden’s leading mobile app publishers. The event was fully booked, demonstrating strong demand for interactive discussions … Continued

TUNE + AOL Partnership Announcement Dinner!

Last Wednesday the TUNE team joined forces with AOL Platforms to host an intimate gathering at Bar Agricole in the SoMa district of San Francisco. Four-times-nominated for a James Beard award, Bar Agricole – lovingly dubbed the Leonardo DiCaprio of Bars –  is known for its unique spin on traditional cocktails and everyday fare. The … Continued

#Postback15 FAQs

Postback—TUNE’s annual conference—consists of two action-packed days of insights and advice from leaders in mobile and performance marketing. It gathers the industry’s leaders for informative learning sessions, exciting keynotes and ample opportunities to network. Postback is also a perfect occasion to enjoy summer in Seattle with premium entertainment. With Postback’15 right around the corner, we’ve … Continued