How do your apps measure up? Benchmarks in Loyalty

We recently conducted a study examining benchmarks and trends associated with loyalty and engagement among mobile app users. In this article we discuss the findings associated with Loyalty. In a second article we present and discuss the findings on engagement. Establishing performance benchmarks is an important aspect of mobile marketing. Whether you’re marketing multiple apps … Continued

[Product update] Important Google AdWords updates

Recently Google AdWords began announcing significant updates to the methods used for measuring your AdWords mobile app install campaigns. Below is a summary of the upcoming AdWords updates and the corresponding changes to the AdWords – TUNE integration setup. Final URL + Tracking Template to replace Destination URL AdWords has slowly been rolling out the … Continued

Introducing Event Tracer for HasOffers

We are excited to announce Event Tracer, a new feature which allows super fast searching of server, postback, and event logs. Simplifying a once tedious process, Event Tracer makes troubleshooting much more efficient—saving a great deal of time. Event Tracer consists of three modes: Server Logs: server messages and notices, including error messages and redirect … Continued

Artists to See at Capitol Hill Block Party

Capitol Hill Block Party is a music festival that takes place in the Capitol Hill neighborhood every summer in Seattle. As a post-Postback event, we are inviting all Postback attendees to join us at the Block Party in a private event space right in the middle of all the action. How? Purchase a ticket — … Continued

Struggling to Get More Engaged Users? Here’s How MobCo Media Does It

The last few years have witnessed a major shift in the mobile performance market. Volume of installs, long regarded as the trademark metrics of successful user acquisition, are now seen as out-dated. Many advertisers have instead turned toward engagement goals such as retention, registration, and users’ actions. But while advertisers and publishers recognize the importance … Continued

Why our executives can’t wait for #Postback15!

It is difficult to put down in words just how incredible Postback is. From the informative sessions to the once-in-a-lifetime parties, the entire conference is designed to ensure that you are continually connecting, knowledge-sharing, and building relationships with the best of the best in mobile and performance marketing. Who better to try and describe the … Continued

[Event recap] Cannes Lions 2015

The Cannes Lions International Festival of Creativity took place in the South of France just last week. Thousands of executives from global advertising, mobile, communications firms and more flocked to the Côte d’Azur to take part, and the TUNE team was among the delegates – officially marking our second year at this long-standing event. Lions … Continued