[New case study] OGMobi Creates Profitable Mobile Monetization Tool, Powered by HasOffers’ API

Company Overview OGMobi is a mobile advertising network specializing in connecting advertisers with publishers’ mobile traffic. The company offers unique mobile monetization tools like a mobile content locker and Mobile Rewards program, incentivizing users to download advertisers’ apps. Through OGMobi’s unique tools, apps can be promoted through iOS and Android, sending install data back to … Continued

[New case study] Vungle leverages TUNE Partner Center to cut troubleshooting by 30%

Company Overview Vungle is a network that purely focuses on in-app video with direct supply that provides a way for developers to include videos for apps. Vungle’s breakthrough video ad-serving technology and user-first approach has led to its track record of success, helping developers monetize their products quickly and easily. The company currently powers monetization … Continued

TUNE is featured in IAB’s cross-screen handbook

The Internet Advertising Bureau U.K. (IAB) has released its 2015 Big Cross-Screen Handbook, featuring TUNE as the thought leader on performance marketing for cross-screen promotion. We’ve seen that consumers use their various devices for different tasks. To date, conversion rates for mobile remain low. As much as 60 percent of digital shopping is done on … Continued

ad:tech London 2015 in review

Everyone is tired of old-school digital marketing. That was the main theme of this year’s ad:tech London conference. Ad:Tech London is a popular annual two-day event where more than 5,000 brands, agencies, media owners, technology providers, and investors gather to learn, network, and receive actionable insight from key industry professionals. Mobile’s Time is Now… As … Continued

Quick Guide: The ups and downs of video streaming apps

Video streaming turned from a sci-fi dream into mundane reality after smartphones became widespread. They have provided essential, portable, high-quality cameras for video, LTE Internet for connectivity, social media for sharing, and app stores for software distribution. As for the last, video streaming apps are experiencing high year-over-year growth in the U.S. A Cisco report … Continued

[Press Release] TUNE® Partner Center Revolutionizes Mobile Campaign Management for Ad Partners and Marketers

The industry’s first and only platform built specifically for ad partners delivers unprecedented visibility and co-management capabilities with a singular view of campaign performance. SEATTLE, October 29, 2015 — Today, TUNE, the leading enterprise platform for mobile marketing released TUNE® Partner Center, the first-ever solution that fully connects ad partners to marketers. Serving as the … Continued

Introducing the TUNE Partner Center

This week I’m excited to announce the release of TUNE® Partner Center. The partner center is the first complete product for ad partners in the mobile ecosystem. And in all honesty, it is also some of the best technical work TUNE has developed. We strive to take initiative in offering a solution for common issues … Continued

Mobile Marketing’s Uncharted Territory

It’s one of marketing’s fundamental trends: As global smartphone usage rises, an ever-greater share of online activity moves to mobile devices. The shift means that mobile is becoming a fundamental element of business strategy for nearly every industry. Marketers ranging from big brands to small businesses are just starting to incorporate mobile channels into their … Continued