[#Postback15 recap] The videos

This year’s Postback was certainly one for the books. We laughed, we learned and we networked with the best. If you were able to join us, we hope you benefitted from our incredible lineup of panels and training sessions. If you missed it, we decided to include you in the action anyway. Presenting the videos of #Postback15… enjoy! Panel … Continued

How to start your own performance marketing program

Making the decision to start your own performance marketing program is a smart business idea and an extremely effective way to increase sales with very little risk and minimal upfront cost. You make money by having a group of people (publishers) promote your business and only pay for complete sales. Unfortunately, performance marketing may seem … Continued

How do your apps measure up? Benchmarks in Engagement

We recently conducted a study examining benchmarks and trends associated with loyalty and engagement among mobile app users. In the first article we discussed Loyalty. In this article we present and discuss engagement. Engagement is an important metric because it’s a reflection of user activity within your apps. As a reminder, for the purposes of … Continued

[#Postback15 recap] Day 2 mobile marketing panels

Here’s a quick recap of the mobile marketing panels from #Postback15 day two: Session: Mobile Re-engagement Speakers: Matt Collins, Ampush, VP of Marketing David Philippson, Criteo, Managing Director – Mobile Solutions Brian Malkerson, Twitter, App Re-engagement Sales Lead Adam Foroughi, AppLovin, CEO At a glance: Experts weighed in on the trends and challenges of re-engagement … Continued

[#Postback15 recap] Day 2 partner panel

Here’s a quick recap of the partner panel from #Postback15 day two: Session: Preventing Affiliate Fraud Speakers: Moderator: Josh Todd, HasOffers, Product Manager Matthew Lord, Adperio, Chief Strategy Officer Bill Cox, eCoverage, Senior Marketing Manager David Sendroff, Forensiq, Founder & CEO At a glance: Experts discuss how prevalent affiliate fraud is and how to be … Continued

[#Postback15 recap] Day 1 in photos

#Postback15 Day 1 was epic to say the least. In marketing, we know that images say so much more than words, so we are going to recap the day with photos! Early Bird Yoga CEO, Peter Hamilton’s Welcome Keynote Educational Sessions & Panels Malcolm Gladwell Keynote Stay TUNE’d for more photos after #Postback15 Day 2! … Continued