Introducing our new app store Keyword Volume score

At TUNE, we work to combine as many different and reliable data sources as possible to give marketers the competitive edge they need when working to increase app store visibility and user acquisition. But complex data aggregation isn’t where the rubber meets the road – how we present it and help make it actionable makes … Continued

App Marketing Conversations: Reflecting on 2014 Predictions

Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about how his predictions for 2014 played out. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian: Hello and welcome to another Ad Marketing Conversations. I’m Ian … Continued

[New eBook] The Complete Guide to Enterprise App Marketing

If you’re an app marketer, I’m sure there’s been a time when you’ve looked at everything marketing your app will require and felt a little queasy. With so many different angles and channels, it can be daunting and hard to keep everything straight. That’s exactly why we’ve been working for months to put together The … Continued

How to Get Noticed in App Store Search

When reading about App Store Optimization (ASO), the majority of content tends to center around picking the right keywords, optimizing your title, or writing a great description. One element that isn’t covered as much, which we feel has become even more important, is how to use your icon and screenshots to draw attention to your … Continued

App Marketing Conversations: How to Think About Tablets

Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about Apple Pay and how it will impact apps and app marketing. He is joined by Ryan Morel (@ryanmorel) of Gamehouse (@ghpartners) and Robi Ganguly (@rganguly) of Apptentive (@apptentive). Transcription Ian Sefferman: Good morning, and welcome to … Continued

Take Our iOS 8 ASO Strategies Survey

It’s been about a month and a half since Apple released iOS 8 and related developments to the App Store. Since then, though, there’s still a lot of confusion around whether these are actually significant measures of progress, or just vanity changes. Trending searches give insight into consumer behavior and the Explore subcategories seem to … Continued

The 4 Timeless Keys to App Store Optimization

App Store Optimization (ASO) is a long and complicated process. Contrary to what some may believe, it’s not a quick and easy solution to your app marketing problems. It takes time to implement, but it can also yield fantastic results and also provides a solid base for your other app marketing strategies. There are tons … Continued