Performance Marketing

Best Practices When Choosing an Affiliate Marketing Platform

Ali Kollman

Photo by Robert Anasch on Unsplash

Whether you’re a media buyer or seller (i.e., publisher), both depend on each other for a successful affiliate marketing program. Advertisers need access and visibility into inventory — fast — and publishers need to be able to show inventory as it becomes available, and provide insightful and accurate reporting. Without the right affiliate marketing platform, the process becomes cumbersome at best, and can jeopardize millions or billions of dollars.

In this blog post, we recommend a few things to look for when searching for the right affiliate marketing platform, and how HasOffers stacks up.

5 Things to Look for in an Affiliate Marketing Platform

1. Fully Customizable, Easy-To-Use Technology

Every company has a different need, brand, industry, and process. As such, it’s important that you choose an affiliate marketing platform that you can customize to fit your company, instead of forcing your company to fit a certain platform. At HasOffers, our platform is fully customizable, whether you want to use our platform, or leverage our API to build your own on top of it.

2. Best-In-Class Support

No matter which affiliate marketing platform you choose, there are some things you will need help with from time to time. As such, it’s important to choose a platform with stellar customer support. The last thing you want to do is spend valuable time waiting on an answer while you could be optimizing your campaigns. One of the best ways to identify an affiliate marketing platform who prioritizes customer service is whether customer satisfaction is a metric they track. HasOffers has a 98% customer service rating, and we’re continually looking for ways to get even better.

3. Real-Time Campaign Management And Optimization

New inventory becomes available every second of the day. For buyers, success depends on making more timely buys, and sellers need to be able to expose inventory quickly and easily. As such, it’s important you choose an affiliate marketing platform that provides real-time data and optimization opportunities so you can make instantaneous decisions. The faster you’re able to optimize, the faster your revenue can scale. At HasOffers, we offer A/B testing, landing space splits so you can discover what performs best, and make incremental changes that add up to massive results.

4. System Reliability

When assessing an affiliate marketing platform, ask for statistics around uptime. It’s critical as a seller to be able to provide timely and accurate reporting. In the fast-paced world of affiliate marketing, nothing can be more frustrating (or result in more lost revenue) than dealing with unnecessary downtime. We’re proud to say HasOffers can report a 99.99% system uptime.

5. All-In-One Platform

It’s no secret that the marketing technology landscape is only getting more complex, with more than 6,000 vendors as of 2018. As such, the last thing you want to do is sign up for a point solution and have to integrate with ten more. That’s why we strongly advise looking for an all-in-one platform that allows you manage everything from digital marketing campaigns to publisher relationships, payouts, creative assets, lead generation, transactions, automation, and more.

Choosing Your Platform

We’re proud of what we’ve created at TUNE, but don’t just take it from us. Read more about what our customers say, from growing revenue by 500% to eliminating data integrity issues (and saving countless hours in the process). Reach out to [email protected] to start the conversation today. 

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Author
Ali Kollman

Ali is a content marketing manager at TUNE. She is also a manager of the TUNE House program and creator of the TUNE House Roadshow. Ali received her bachelor's degree in Communication from the University of Washington. Outside of work you can find her traveling and exploring new neighborhoods by foot with her husband and furry companion.