Cohort Reporting 2.0

If the term “cohort” is completely foreign to you, then we’ve got some bad news for you. You are, in fact, seriously restricting your own ability to understand the growth and value of your app’s audience, and this in turn puts you at a distinct disadvantage when it comes time to optimizing your app and … Continued

Install Assists and Overlap Rankings

With our release of multi-touch attribution in January, we expanded our attribution scope to include pre-conversion interactions that directly impact the Holy Grail of mobile app advertising – the conversion. Just as Google launched their multi-touch funnel analysis for traditional display advertising in 2013, we too decided to delve headlong into what it means to … Continued

Normalizing Measurement of App Installs

As the saying goes, it’s important in life and business to “give credit where credit is due”. This is certainly no different for performance marketing and advertising in which only those who deliver measurable results – i.e. the almighty conversion –  are credited accordingly. However, the question is: How, from a measurement perspective, do you … Continued

A Few of Our Favorite Things From Casual Connect Europe

We just wrapped up Casual Connect Europe in Hamburg, and it was a great show for HasOffers and the MobileAppTracking team. One of our favorite sessions at Casual Connect was “Ecosystems & Platform Patterns”, presented by Jan Beckers, CEO & Founder of HitFox Group. Beckers compared the similarities between how platforms and governments function. Primarily, … Continued

Why Startups Need an API

When people refer to an API-centric web application, they usually mean that most if not all of the functionality within the app is executed through API calls. That means each system like your databases and your front end application can operate independently but communicate seamlessly. In other words, you can do things like build entirely … Continued

Google Analytics IS NOT Affiliate Tracking Software

Why Google Analytics won’t work for tracking affiliate marketing. More and more advertisers are starting to increase advertising spend with affiliate marketing. However, they are relying on Google Analytics to track conversions. While this is a great way to reconcile sales, its a bad way to work with affiliates and affiliate networks. Let’s get something … Continued

4 Features to Prevent Affiliate Fraud

Are you preventing Affiliate Fraud? Preventing and identifying fraud can be complicated without understanding all the tracking and fraud features provided by HasOffers. While we do provide affiliate profile and activity fraud monitoring, these are the tracking features that will help you prevent and identify fraudulent conversions. In this post, we are going to cover … Continued

5 Features your Affiliate Program Needs

Are you getting the most out of your Affiliate Program? Many clients are too anxious to get their affiliate program setup and running that they miss out on a lot of awesome features that will make their network better and increase the performance of their tracking. I’ve put together some information on additional features that … Continued