In a new video testimonial, Co-Founder of Leadmill—Jonas Kristensen—describes the unique way they are using HasOffers and why they have remained dedicated clients. Jonas says, “The HasOffers platform has definitely given us the freedom and flexibility to do what we want. It’s because the platform has been rock solid from the day we started. HasOffers has helped us achieve tracking reliability and flexibility. It’s the ground layer for our technology.”
Leadmill, a Scandinavian-based mobile advertising company, makes it effortless for advertisers to acquire, engage and retain unique audiences on mobile. Having recently increased their performance publisher inventory dramatically, Leadmill delivers thousands of conversions daily—worldwide. Also, by aggregating a wide array of handpicked media partners and networks, they have billions of unique impressions available globally for all mobile devices. Requiring strong tracking capabilities for their proprietary advertising platform, Leadmill turned to HasOffers.
Selecting a Platform
The tech-smart company needed a dependable platform to build their technology on top of. Founded in 2011, Leadmill implemented HasOffers early into their inception. Jonas recalls, “We evaluated other tracking platforms, but chose HasOffers because of the reliability.”
Jonas goes into more detail regarding this decision. He says, “For Leadmill, it’s important that our clients feel that the (Leadmill) platform is transparent, it’s open and has the best technology available. When we built the company, we decided not to build on a tracking engine. That’s why we picked HasOffers, because we decided back then that it was a reliable engine and for the last three, four years it’s proven very reliable. And, I think that’s a statement to HasOffers—that we are happy clients using it. And yes, we are a company that is very tech-savvy, but don’t necessarily feel that we could do a tracking engine better than HasOffers. They clearly could do it better than we did, and that’s why we decided to use their platform.”
How Leadmill is Utilizing HasOffers
While HasOffers has a sophisticated feature set for tracking and managing publishers, Leadmill primarily uses the platform for the powerful API capabilities. Jonas affirms, “We’ve been able to take the data out of the HasOffers platform, and that made it so valuable to us. Because the API gives us the flexibility to do anything we want. That’s why we are still here today using HasOffers.”
Leadmill is leveraging HasOffers, as well as MobileAppTracking, for collecting large amounts of mobile and web data to import into their own tracking systems. “We export all the data out live from the platform; we do that through the API. We basically take all data and put it into our own platform. That way, we are able to provide the customer experience that we want.”
Understanding the significance of linking mobile and web, Leadmill has access to data that truly helps them achieve the best results for their clients’ performance-based campaigns. Jonas explains, “In recent years, it’s been important to link mobile and web, and especially, be able to attribute the installs on mobile and figure out what a user does on mobile and who’s actually converting. The HasOffers platform has given us some of the tools to do this, especially because it links to other platforms. It’s very easy to integrate the API.”
The reliability of the HasOffers API is what has kept Leadmill as a devoted client over the years. Jonas confirms, “That API is solid. It basically built the ground work for us.”
Results with HasOffers
Leadmill has experienced more than 100% year-over-year growth since 2013 and has no plans to slow down. Jonas speaks to the results Leadmill has experienced using HasOffers, “Because of the reliability that we received from the HasOffers platform, we have definitely seen our company grow. Instead of worrying about tracking reliability, we’ve been able to focus on other things. I think the HasOffers platform has helped us succeed because it’s given us a headache less. You have a lot of struggles when you grow as a company. You have a lot of things you have to manage. Using the HasOffers platform has given us a headache less. It’s a worry that I didn’t have because we use you guys.”
Jonas discusses more about the success Leadmill has seen. He says, “We’ve been able to use our time on other parts of our technology base, then the tracking solution. That has enabled us to gain a strong position on the non-European market and especially in the Scandinavian market—both in tracking within mobile and web. I think the synergy between mobile and web has given us a very strong position on the Scandinavian market because we’ve been able to build on top of the HasOffers platform and utilize the API. Because of this, we’ve been able to build some pretty nice technology on our end.”
Jonas concludes, “It’s important for us to work with people we can see eye to eye with, that can understand your needs. It’s trust—we trust in the platform.”
Thanks Jonas! View the Leadmill customer testimonial to hear more.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.